As businesses globally re-engineer their products, services and business practices in order to move towards sustainability, net zero, and greater efficiency, entirely new markets for services businesses open up. Change management for all manner of organisations aiming to deliver fleet electrification, embed circular economy principles in their supply chains and achieve net zero outcomes. And consultancy is key to delivering change management.
This has opened up a wealth of opportunity for established and start-up consultancy businesses, but to thrive they need to make potential customers aware of their capabilities, which can only be achieved through working with a specialist agency providing PR for consultancies and PR for start-up consultancies.
As a Consultancy PR Agency and a Start-up Consultancy PR agency, we can help significantly amplify your consultancy company’s presence in the market.
Many of our senior leadership team have operated at board level in the global automotive sector – some for more than three decades – and have witnessed time and again how consultancy organisations, large and small, can assist OEMs with transformation and culture change and help start-ups develop road maps for long-term growth – provided they can reach and engage with the correct customers.
Providing PR for automotive consultancies and PR for net zero consultancies sits at the core of what we do at Influence emobility. And as the leading Consultancy PR Agency and Start-up Consultancy PR agency, we create and deliver communication strategies for a range of Culture Change PR, Carbon Offsetting PR, Carbon Capture PR clients and more.
Consultancy businesses operating in the e-mobility ecosphere cover a multitude of topics and disciplines. Hundreds of consultancies have sprung up offering carbon offsetting project support and carbon accounting services. Other consultancy businesses work at different levels of the Scope spectrum offering consultancy services at Scope 1 and upstream inputs or for third-party downstream solutions for Scope 3.
These are diverse, complex and multi-faceted projects. They are also subjects of which we have deep domain knowledge. When we set-up Influence 15 years ago, two of our founding clients were an Electric Vehicle (EV) company and a Lithium-ion battery company. Why? Because even though it was by no means clear back then, we could see that these were key technologies for the future of the automotive industry.
From this foundation we quickly moved on to work with EV pioneers such as Tesla, and lead communications for the first Volvo EV. We launched several start-up EV brands, helped to set multiple EV land speed records, and represented and counselled the first FIA Formula E racing team. Our success with these projects further enhanced our credentials as the leading EV PR Agency in an increasingly crowded and competitive sector.
Our automotive PR scope covers, but is by no means limited to, EV PR, e-mobility PR, battery PR, Charging PR, Component PR, Supply Chain PR and Connect Car PR. In non-automotive, our offer includes eBikes PR, eScooters PR, eVTOL PR, Electric Aviation PR, Hyperloop PR and even Space Exploration PR. As a Clean Energy PR agency, we provide Wind Power PR, Solar Power PR, Bioenergy PR and Hydroelectric PR services, to name a few.
As a Consultancy PR agency, we know who your potential customers are, and we know how to create and deliver the most effective communication strategies to reach them.
We also have a thorough knowledge of the local regulatory framework that is essential to enable our consultancy clients to position themselves and build trust in their audiences.
Consultancy businesses are also now being asked to look at how e-mobility providers introduce circular economy principles in their processes and to explore new models which will define how they interact and deliver for their customers in the coming decades. Again, these are topics that we already address for our existing client base on a daily basis.
Consultancy businesses are staffed by experts. They will go into client organisations (or on occasion, be white labelled) and work behind the scenes helping the leadership teams with change management programmes covering everything from communications, organisational design, supply chain and manufacturing through to how they onboard new legislative requirements.
Whilst e-mobility consultancy businesses are many and varied, there is commonality in the agency approach to conducting e-mobility PR for consultancies. Many e-mobility consultancy businesses find that they are rarely able to go public with the work they are doing on behalf of clients. And all consultancy work is, by its very nature, bespoke. But there are key organisational drivers, such as regulations and ESG commitments that are in plain sight for many organisations.
Understanding how to leverage these drivers and to be able to position a company and its people in having expertise and a point of view on these matters is the key to the consultancy PR agency work. This can also be messaged specifically for the vertical sector or looked at more holistically across functions – such as conducting PR for the electrification of fleets and the necessary skills required to undertake these projects.
Delivering those messages with laser-like precision to the correct, highly specialised audience is crucial for the success of any consultancy PR programme. In an ever-changing landscape, we continuously monitor developments across the aligned industries and leverage relationships with global opinion-forming vertical industry media to proactively exploit every opportunity to promote our clients’ mission.
How can we help you?
Why is working with a PR agency that specialises in the provision of consultancy PR services better than a generalist PR agency or a tech PR or consumer agency?
Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to those involved in consultancy in the e-mobility sector. Influence is a pioneering consultancy PR agency. We have been involved in the e-mobility sector since the start. Two of our founding clients were an Electric Vehicle (EV) company and a Lithium-ion battery company. We are proud to be the leading consultancy PR agency, and one of only a few who specialise in this sector. We focus this expertise to benefit our consultancy PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does a consultancy PR agency do?
A specialist agency focussing on e-mobility and consultancy PR can help companies in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.
What consultancy PR services do you offer?
We deliver all the services you would expect from a specialist consultancy PR agency and more. This includes developing a brand building strategy, positioning and key messaging. Having worked in Net Zero and Carbon Neutral PR for many years, we have a global opinion leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of technologies, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and crisis communications are also part of our client offering.
What is your approach to consultancy PR?
At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms are clearly differentiated from competitors and we support you in delivering your business objectives.
What expertise does your team have?
At the core of our leading consultancy PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading clean energy, urban planning, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading consultancy PR in the e-mobility sector.
What type of consultancies do you work with?
As the leading consultancy PR agency, we work with a broad range of clients who are advising the companies developing clean, sustainable e-mobility technologies from light-duty commercials to cars through to heavy-duty trucks, eMotorsport, eMarine, eVTOL, zero- and ultra-low-emission multimodal smart mobility systems, public transport, ridesharing, car-sharing, and autonomous last-mile delivery pods, in addition to those creating clean energy generation for industry, EV charging infrastructure, Smart Grids, and Smart Cities.
We are the leading and specialist e-mobility and consultancy PR agency. Contact us on hello@influenceemobility.com to discuss how we can support you.
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