When we established Influence emobility, our founding principle and core strength as an electric mobility consultancy was to promote the technologies driving change in the future of all forms of mobility, on land, sea and air, and the people behind the stories. As an EV Marine PR Agency, we are proud to be the communications partner of choice for those driving innovation to bring zero-emission mobility solutions to the marine sector.
History shows that electric marine propulsion dates back to 1838 when Prussian inventor Moritz Hermann von Jacobi built and launched the first electric boat. By the 1880s, electric ferries operated on the Thames in the UK. Capable of running for up six hours on a battery charge, they were recharged at riverside marine electric charging points.
By the 1920s, internal-combustion-engined alternatives had largely replaced electric boats, but now, a century later, the need for the sector to decarbonise is clear. And, as electric marine public relations specialists, with deep-seated knowledge and expertise, Influence emobility is perfectly positioned to support those developing zero-emission marine technologies.
Whether that technology is being created for an outboard dinghy or a 10,000 TEU ULCV, as electric marine communications experts, we grasp the sector-specific nuances required to brand, launch, promote and protect our clients’ reputations. This empowers us to create and deliver results-driven electric marine PR strategies.
The decarbonisation of the marine industry is well underway, with many marine EV start-ups already providing highly innovative technical solutions and more arriving almost daily. The challenge to develop solutions to meet targets, such as the International Maritime Organization’s (IMO) strategy to cut the international shipping sector’s GHG emissions by at least 50 per cent by 2050 compared with 2018, is significant. But, so, too, are the rewards for those who will succeed.
As history shows, the key to success for any business does not lie solely with the strength of its offer. Whether you are developing electric batteries, dinghy electric outboard motors, EV sports cruisers, marine EV chargers, hybrid hydrofoils, marine EV retrofit solutions or alternative clean marine fuels for larger craft, as the world’s leading Electric Marine PR agency, we can help build your brand. We specialise in creating impactful and compelling stories around your product and delivering them to the correct sustainable marine media and key opinion formers. The best electric marine PR advice and electric marine PR strategic guidance are essential to secure investment, achieve scale, attract customers, and deliver success.
This is a situation we have seen many times before and one that Influence has built its entire ethos and modus operandi around providing solutions for with its strategic approach – ‘cut through.’ This is essential for those who need PR for electric marine and PR for sustainable marine fuel provision.
When our sister agency Influence Associates launched in 2008, the automotive EV sector could be said to have been at a similar point to where the marine EV sector is now – in its infancy but primed for explosive growth.
Two of our founding clients were an Electric Vehicle (EV) company and a Lithium-ion battery company. From this foundation, we were swiftly chosen to help EV pioneers such as Tesla tell their stories and lead communications for the first Volvo EV.
In each instance and for each client, we created bespoke PR and communications tool kits. Each unique solution was developed ground-up in collaboration with our clients after fully immersing ourselves in every facet of their business to understand their needs. And each solution was founded on one unwavering fundamental principle that sits at the core of Influence’s strategic approach – ‘cut-through.’ As the world’s first Electric Marine PR Agency, we specialise in the delivery of Electric Marine PR strategies.
The benefits of ‘cut-through’ communications and impactful storytelling go far beyond positive relationships with media outlets; they build your credibility, drive consideration among your target audience, and unlock investment opportunities – coming together to lay the foundations for an effective growth strategy.
With this blend of insight, understanding and carefully curated messaging, your stories will be ideally placed to land with the publications and channels that your customer base and potential investors are consuming, be it the business, technology or specialist and consumer maritime media.
A ‘cut through’ EV marine PR strategy is critical to convincing opinion formers, investors and customers of the uniqueness and effectiveness of your products and services. And this is more important than ever as the electric marine sector becomes increasingly crowded.
A methodical approach to communicating your electric marine and sustainable marine solutions will cement your impact on the industry and set your company up for long-term success.
How can we help you?
Why is working with a specialist Electric Marine PR agency better than a generalist PR agency or a tech PR or consumer agency?
Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to Electric Marine companies. Influence is a pioneering Electric Marine PR agency. Two of our founding clients were an Electric Vehicle (EV) company and a Lithium-ion battery company. We are proud to be the leading global Electric Marine PR agency, and one of only a few who specialise in this sector. We focus this expertise to benefit our Electric Marine PR and Sustainable Marine PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does an Electric Marine PR agency do?
A specialist agency focussing on e-mobility, Electric Marine PR and Sustainable Marine PR can help companies in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in the electric marine and sustainable marine space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.
What Electric Marine PR services do you offer?
We deliver all the services you would expect from a specialist Electric Marine PR and Sustainable Marine PR agency and more. This includes developing a brand-building strategy, positioning and key messaging. Having worked in Electric Marine PR for many years, we have a global opinion-leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of vehicles, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and 24/7 Electric Marine PR crisis management are also part of our client offering.
What is your approach to Electric Marine PR?
At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel for our Electric Marine PR and Sustainable Marine PR clients. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.
What expertise does your team have?
At the core of our leading Electric Marine PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, Electric Marine, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Electric Marine PR.
What type of Electric Marine companies do you work with?
As the leading Electric Marine PR agency we work with a broad range of clients developing electric batteries, dinghy electric outboard motors, EV sports cruisers, marine EV chargers, hybrid hydrofoils, marine EV retrofit solutions or alternative clean marine fuels for larger craft. We are the leading and specialist Electric Marine PR agency and e-mobility PR agency. Contact us on hello@influenceemobility.com to discuss how we can support you.
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