A PR agency with specialists in electric motorsport with years of experience in motorsport and provision of strategic guidance in its continued evolution.

Photographer / Spacesuit Media

First on the grid with eMotorsport PR

Influence emobility is a leading PR agency in electric and sustainable motorsport. Influence played a seminal role in the formation of eMotorsport, supporting technical and team partners within the creation of the FIA Formula E World Championship. From the initial idea in 2011 to the start of Season 1 just three years later, Formula E featured all-electric, single-seat, open-wheel race cars – a first in motorport.

Our role in supporting Formula E continues today, in Season 9 of the Championship, with the Gen3 cars which are more than 40 per cent faster, 75 per cent more powerful, and have 600 per cent more brake energy regeneration capability.

In-depth eMotorsport PR experience

As well as our pioneering involvement with Formula E, Influence has helped set EV world speed records and created and communicated industry-leading sustainability strategies in Formula 1. We also work with some of the leading suppliers in the FIA-sanctioned Extreme E championship, now into its third season, which sees all-electric SUVs compete on gruelling off-road courses in remote locations around the world.

eMotorsport technology transfer

We have worked for decades helping our clients to communicate not only the technologies behind the eMotorsport championships themselves, but also to show how advances and lessons learnt on the track, with core elements including batteries, electric motors, inverters, and software, have driven forward the range, energy efficiency and performance of EVs for the road.

eMotorsport PR and beyond

Racing in all its forms – whether two-wheel, four-wheel and even winged – is embracing electrification at speed, mirroring the trends already seen in the wider automotive industry and now in other transport sectors too. Compared to other eMotorsport PR agencies, Influence works across the full spectrum of eMobility, and today we partner with the companies working on everything from eScooters to eVTOL aircraft, and from start-ups to global OEMs.

This level of electrification expertise ensures we have all of the capabilities in-house to help you. From press releases, press kits, photoshoots, social media campaigns, targeted media sell-in, thought leadership articles, LinkedIn support, media training or complete PR and communications strategies, we can help you. And, of course, we can help with sponsor partner activation and events too.

The long-standing relationships we have with the world’s most influential and trusted journalists and titles – across print, online and social – ensures that we can get your stories heard in all the right places, and ensure that your key messages achieve real cut-through with media, whether motorsport, automotive, business, consumer or lifestyle.
In addition, Influence maintains a watching brief across all forms of global motorsport as the discipline matures to a zero-emission future, enabling us to provide strategic guidance and counsel for existing and future clients.

How can we help you?

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Who we work with

What we do

We have a proven brand building model for emobility companies
which we tailor to your specific requirements. Our services include:

Global news distribution
Global media relations and editorial
Linkedin PR

Brand definition and key messaging
Product launch
Brand building
Global comms
Speaking opportunities

Reputation management
Crisis comms
Senior counsel