A PR agency that specialises in electric motorsport with years of experience in motorsport and the provision of strategic guidance in its continued evolution.

Photographer / Spacesuit Media

First on the grid with eMotorsport PR

Influence emobility is the world’s leading leading Electric Motorsport PR agency and Sustainable Motorsport PR agency. We have unmatched expertise in these sectors. Our sister agency, the leading global premium automotive PR agency Influence Associates, was the world’s first Electric Motorsport PR consultancy and played a seminal role in the formation of eMotorsport, supporting technical and team partners within the creation of the FIA Formula E World Championship. From the initial idea in 2011 to the start of Season 1 just three years later, Influence supported at every step of the way, creating the sustainable motorsport PR strategies that helped deliver Formula E and the spectacle of its all-electric, single-seat, open-wheel race cars – a first in motorsport – to a global audience.

Our role in supporting and promoting Formula E continues today, in Season 9 of the Championship. As the world’s first and leading eMotorsport PR agency, we develop messaging to promote the advantages of the latest Gen3 cars, which are more than 40 per cent faster, 75 per cent more powerful, and have 600 per cent more brake energy regeneration capability.

In-depth eMotorsport PR experience

As well as our pioneering involvement with Formula E, Influence has helped set EV world speed records and created and communicated industry-leading sustainability strategies in Formula 1. We also work with some of the leading suppliers in the FIA-sanctioned Extreme E championship, now into its third season, which sees all-electric SUVs compete on gruelling off-road courses in remote locations around the world. As a leading Formula E PR agency and Extreme E PR agency, we have the experience, sill and contacts to meet your needs.

eMotorsport technology transfer communication

As the leading sustainable motorsport consultancy, we have worked for decades helping our clients to communicate not only the technologies behind the eMotorsport championships themselves, but also to show how advances and lessons learnt on the track, with core elements including batteries, electric motors, inverters, and software, have driven forward the range, energy efficiency and performance of EVs for the road.

eMotorsport PR and beyond

Racing in all its forms – whether two-wheel, four-wheel and even winged – is embracing electrification at speed, mirroring the trends already seen in the wider automotive industry and now in other transport sectors too. Compared to other eMotorsport PR agencies, Influence works across the full spectrum of eMobility, enabling us to elevate your message where motorsport and sustainability converge. Today, we are the eMotorsport PR and eMobility PR partner of choice for companies working on everything from eScooters to eVTOL aircraft, and from start-ups to global OEMs.

This level of electrification expertise ensures we have all of the capabilities in-house to you would expect from a specialist eMotorsport PR company. From press releases, press kits, photoshoots, social media campaigns, targeted media sell-in, thought leadership articles, LinkedIn support, media training or complete PR and communications strategies, we can help you. And, of course, as a global eMotorsport agency, we can help with sponsor partner activation and events too.

The long-standing relationships we have with the world’s most influential and trusted journalists and titles – across print, online and social – ensures that we can get your stories heard in all the right places, and ensure that your key messages achieve real cut-through with media, whether motorsport, automotive, business, consumer or lifestyle.

In addition, Influence maintains a watching brief across all forms of global motorsport as the discipline matures to a zero-emission future through electric mobility and the the use of sustainable fuels. This enables us to provide strategic guidance and counsel for existing and future clients and adds a further dimension to our role as a Sustainable Motorsport PR agency.

How can we help you?

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eMotorsport FAQs

Why is working with a specialist eMotorsport PR agency better than a generalist PR agency or a tech PR or consumer agency?

Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to eMotorsport companies. Influence is a pioneering eMotorsport PR agency. Two of our founding clients were an Electric Vehicle (EV) company and a Lithium-ion battery company, and we played a seminal role in the formation of eMotorsport, supporting technical and team partners within the creation of the FIA Formula E World Championship – from the initial idea in 2011, and continuing today in Season 9.

We are proud to be the leading global eMotorsport PR agency, and one of only a few who specialise in this sector. We focus this expertise to benefit our eMotorsport PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good

What does an eMotorsport PR agency do?

A specialist agency focussing on e-mobility and eMotorsport PR can help companies in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.

What PR services do you offer?

We deliver all the services you would expect from a specialist eMotorsport PR agency and more. This includes developing a brand building strategy, positioning and key messaging. Having worked in eMotorsport PR for many years, we have a global opinion leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of vehicles, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and crisis communications is also part of our client offering.

What is your approach to eMotorsport PR?

At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.

What expertise does your team have?

At the core of our leading eMotorsport PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, eMotorsport, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading eMotorsport PR.

What type of eMotorsport companies do you work with?

As the leading eMotorsport PR agency we work with a broad range of clients, developing batteries, electric motors, inverters, and charging technology. We are the leading and specialist eMotorsport PR agency and e-mobility PR agency. Contact us on hello@influenceemobility.com to discuss how we can support you.

What we do

We have a proven brand building model for emobility companies
which we tailor to your specific requirements. Our services include:

Global news distribution
Global media relations and editorial
Linkedin PR

Brand definition and key messaging
Product launch
Brand building
Global comms
Speaking opportunities

Reputation management
Crisis comms
Senior counsel