Analyst research shows the projected market for shared economy services is set to grow exponentially from $14bn in 2014 to $335bn by 2025. Transport has been one sector that has benefited enormously from the introduction of shared economy services, from gig-economy taxi services through to municipally planned and managed eBike hire and much further. As the world’s first specialised Shared Economy PR agency, Influence emobility has the required expertise to support those operating in this rapidly expanding ecosphere.
Shared economy principles are simply the shared use of idle assets. This can be B2B or B2C and cover a multitude of business models from hourly rates to long-term leasing. New Shared economy principles have spread to many industries now as the internet provided the platform for virtually frictionless trade with the ability of ‘sellers’ being able to find ‘buyers’ to leverage their underutilised asset. This has helped to drive forward peer-to-peer based business models. Optimising the use of an asset reduces latency and requires fewer raw materials to be extracted, and optimises lifetime value.
Many players are attracted to the sector, and cutting through the crowd and ensuring your message is heard by the right audience can be challenging. This is where our role as the world’s first Shared Economy PR agency and our expertise comes in, creating shared economy PR strategies that will help elevate your brand above your competitors and attract investment and win customers.
Shared economy transport businesses are also helping to drive the e-mobility revolution forward. This plays directly to our strengths. As the world’s first and foremost Electric Mobility PR agency and Clean Energy PR agency, we have unrivalled PR expertise across the entire next-generation mobility ecosystem. We have delivered Shared Economy PR strategies and helped launch brands in multiple countries for shared economy services such as ride-sharing and eScooter hire.
As the global shared economy gathers pace, intelligent new car user and ownership models are essential to resonate with the values and habits of Millennials and Gen Z. Creating the correct shared economy PR strategy plays a key role in helping players of all sizes to achieve success. The financial model needs to be right in order for the business to prosper, and getting the density ratio to ensure availability is key, but they count for little if you have not crafted the correct Shared Economy PR and Disruptive Shared Economy PR messages and delivered them to your target audience.
New services are continually entering the e-mobility space; ride sharing, car subscription models, Mobility as a Service (MaaS) and now commercial fleets are seeing more optimisation of assets through sharing platforms. As a specialised mobility public relations consultancy, we are fully abreast of these advances,
Of course, the communication challenge can be complex when conducting PR for shared economy services. Often, behaviours are embedded – car ownership is a perfect example, even though many European cities boast car-sharing services that have virtually identical availability to that of private car ownership at a fraction of the cost.
Some models suggest that private vehicles remain unused for 95% of their lifetime. That statistic may surprise some customers, but making them aware of it can be the key to them changing to a car-sharing subscription. We have the expertise to place stories like this with key media that will resonate with consumers and benefit your brand.
And that’s just one story. There are many others. For example, the beauty of shared economy transport models is that every journey is different, and access to various modes of transport means consumers can mix and match how they move around. Smart cities are embracing multi-modal transport models, which reduce congestion and emissions and supplement public transport networks. And as we are also a Smart City PR agency, we understand the wider picture and can leverage your message accordingly.
Building and implementing PR strategies for shared economy services is multi-layered. All vehicles are subject to regulations and licensing and new technologies such as eScooters are bringing new methods of transport into the mix, often splitting opinion. Clean, safe and affordable transport is the goal and shared economy services are helping to drive adoption. The long-term planned and proactive initiatives that Influence eMobility excels in creating and delivering take into account behavioural change and brand building as uptake becomes more prevalent and the user experience is undoubtedly positive.
Combining decades of automotive PR experience, Influence eMobility was created to deliver column inches and social media profile to optimise client reach, fame, and scale.
How can we help you?
Why is working with a specialist Shared Economy PR agency better than a generalist PR agency or a tech PR or consumer agency?
Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to Shared Economy companies. Influence is a pioneering shared economy PR agency. More than a decade ago, two of our founding clients were an Electric Vehicle (EV) company and a Lithium-ion battery company, and we knew how innovations in e-mobility would drive future advances in a wide range of new business models and mobility products and services including the Shared Economy. We are proud to be the leading global Shared Economy PR agency, and one of only a few who specialise in this sector. We focus this expertise to benefit our Shared Economy PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does a Shared Economy PR agency do?
A specialist agency focussing on e-mobility and Shared Economy PR can help companies in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.
What PR services do you offer?
We deliver all the services you would expect from a specialist Shared Economy PR agency and more. This includes developing a brand building strategy, positioning and key messaging. Having worked in Shared Economy PR for many years, we have a global opinion leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of vehicles, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and crisis communications is also part of our client offering.
What is your approach to Shared Economy PR?
At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.
What expertise does your team have?
At the core of our leading Shared Economy PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, technology, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Shared Economy PR.
What type of Shared Economy companies do you work with?
As the leading Shared Economy PR agency we work with a broad range of clients developing the products, services and infrastructure that support the development and expansion of Shared Economy businesses, including eScooters, eBikes, car-sharing, EVs and light commercial vehicles by subscription, and the clean energy providers essential to the Smart Grids and Smart Cities worldwide that that support the continued innovation within the Shared Economy sector. We are the leading and specialist Shared Economy PR agency and e-mobility PR agency. Contact us on hello@influenceemobility.com to discuss how we can support you.
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