For the past fifteen years, Influence has been helping to manage complex, multi-stakeholder communications across a range of PR disciplines to provide support for those developing rapidly evolving and innovative Smart City and Smart Grid solutions. This has enabled us as the world’s leading Smart City PR Agency and Smart Grid PR Agency.
History shows that as early as the 1960s, US authorities leveraged information from aerial photography of urban areas and databases to improve traffic flow and resource distribution. And with the United Nations predicting that 6.6 billion people will be living in urban areas by 2050, the extent of the challenges facing those developing new Smart Cities, those endeavouring to transform legacy cities, and those building Smart Grids is clear.
We specialise in the delivery of precision-focused Smart City Public Relations Strategies and Smart Grid Public Relation Strategies for clients across the globe, be they governments, government agencies, city planners or technology providers.
With more than a decade and a half devising and delivering communication and brand-building strategies in the EV Mobility and Sustainable Mobility PR landscape, we also grasp the nuances of the multitude of interconnecting factors required to develop Smart Cities and Smart Grids.
All the next-generation e-mobility and clean energy clients that Influence emobility was born to serve, who specialise in sectors such as Electric Vehicles, Battery Technology, Charging Infrastructure, Autonomous Vehicles, Connected Cars, Artificial Intelligence Technologies, Robo Taxis, Ride Sharing and Last Mile delivery solutions, directly interact with and impact upon the development of Smart Cities and Smart Grids. This holistic understanding is essential for meeting the needs of those who require Smart City PR and Smart Grid PR services.
We have a decade and a half of experience of the zero-emission solutions required to deliver a sustainable future. Two of our parent agency Influence Associates’ founding clients were an Electric Vehicle (EV) company and a Lithium-ion battery company. Today, we also have clients around the globe operating in sectors from Hyperloop to Hydrogen and from Circular Economy to Shared Economy. We understand the Clean Energy Ecosystem within which Smart Cities and Smart Grids sit.
We realise that creating a Smart City, whether from the ground up or as a legacy transformation, represents a significant challenge. Innovative data-driven sustainable solutions are essential at every step to ensure the high-efficiency operation of all city functions and services to enhance the quality of life of all inhabitants.
Zero and ultra-low-emission multimodal smart mobility systems, incorporating features such as public transport, ridesharing, car-sharing, cycling and autonomous last-mile delivery pods, are critical components of a smart city. And these are all sectors of which we have deep domain knowledge and experience, empowering us to create superior Smart City PR communications
The mobility solutions that will facilitate the movement of people, goods and services in our future cities will place tremendous pressure on the electricity grid. Smart, efficient, sustainable, affordable, and reliable grids, enabling the two-way flow of electricity and data, will prove essential to meet and manage this demand.
But of course, with demand comes opportunity. And the rewards will be considerable for those who emerge successful in delivering the technologies and the solutions required to deliver the Smart Cities and Smart Grids needed to provide clean-air streets and unlock social development and economic growth.
However, that success depends on more than just the strength of the solution offered, especially in such a crowded marketplace. It depends on the creation and delivery of effective Smart City PR messaging an Smart Grid PR messaging.
Creating an impactful and compelling story around your services and product that cuts through and reaches the correct media and key opinion formers is essential to secure investment, achieve scale, attract customers, and deliver success.
With six directors with board and C-suite experience in global communications, nine award-winning journalists and former editors of some of the world’s leading technical publications, Influence emobility has the resources, expertise and drive to meet your Smart City and Smart Grid Public Relations needs and help your business progress to the next level.
Whether it’s press releases, social media campaigns, targeted media sell-in, thought leadership, LinkedIn support, media training or complete PR and communications strategies, we can help. Our relationships with the world’s most influential and trusted journalists and titles – across print, online and social – ensure that we can get your stories heard in all the right places.
How can we help you?
Why is working with a PR agency that specialises in the provision of Smart City PR services and Smart Grid PR services better than a generalist PR agency or a tech PR or consumer agency?
Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to those involved in the planning and creation of Smart Cities and Smart Grids. Influence is a pioneering Smart City and Smart Grid PR agency. We have been involved in the clean energy and mobility sectors since the start. Two of our founding clients were an Electric Vehicle (EV) company and a Lithium-ion battery company. We are proud to be the leading global Smart City PR agency, and one of only a few who specialise in this sector. We focus this expertise to benefit our Smart City PR and Smart Grid PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does a Smart City PR agency do?
A specialist agency focussing on sustainable mobility, clean energy and Smart City PR can help parties involved in these sectors, whether technology and services providers or planners at local and government levels, in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.
What PR services do you offer?
We deliver all the services you would expect from a specialist Smart City PR and specialist Smart Grid PR agency and more. This includes developing a brand building strategy, positioning and key messaging. Having worked in Smart City PR and Smart Grid PR for many years, we have a global opinion leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of technologies, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and crisis communications are also part of our client offering.
What is your approach to Electric Grid PR?
At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms are clearly differentiated from competitors and we support you in delivering your business objectives.
What expertise does your team have?
At the core of our leading Smart City PR and Smart Grid PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading clean energy, urban planning, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Smart City PR and Smart Grid PR.
What type of Smart Grid companies do you work with?
As the leading Smart Grid PR agency, we work with a broad range of clients developing solutions to provide Smart Grid and Smart City solutions. Our clients include those specialising in zero- and ultra-low-emission multimodal smart mobility systems, incorporating features such as public transport, ridesharing, car-sharing, cycling and autonomous last-mile delivery pods, and those creating clean energy and innovative data-driven sustainable solutions.
We are the leading and specialist Smart City PR agency and Smart Grid PR agency. Contact us on hello@influenceemobility.com to discuss how we can support you.
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