As a Technology Services PR agency and Disruptive Technology Services PR agency, we specialise in delivering technology press coverage at all of the most critical points in a brand’s development and growth. Focussing on the e-mobility sector, deep domain knowledge of the practical application of technology and engineering is critical to delivering PR for disruptive technology start-ups and established payers.
Now, more than ever, the automotive industry relies on technology to deliver differentiation, functionality and enhanced utility.
The development of the applications market has provided a real opportunity for automotive OEMs to extend and deliver a rich brand experience. Delivering PR strategies for automotive technology service providers is both fast-paced and fascinating. Open standards are creating an interoperable ecosystem in order to harness and exploit the potential of mass data. And influence emobility specialises in providing PR for technology services companies and PR for automotive technology services companies.
From telematics to battery intelligence, huge volumes of data are available, and through cloud-based architecture and machine learning, automotive companies are forever pushing the boundaries forward.
Technology services and applications for automotive and associated transport infrastructure support hundreds of companies constantly bringing new services and applications that deal with improving specific elements of the ecosystem to market. Some of these advances remain firmly ‘under-the-hood’, and others provide direct touchpoints with the data and systems controls.
PR is a critical tool for these companies, especially in the early stages of their development. At Influence emobility, the team has decades of automotive PR and technology PR experience and is adept at taking nascent businesses on their respective journeys to prosperous growth.
For the vast majority of these companies, the end-user is unlikely to ever know the company name of that provider, so PR for technology service providers in the B2B space is critical. Attracting companies to partner with as customers rather than specifically targeting brand communications at end-users requires highly focused automotive technology PR services.
Whilst an understanding of the technology and the automotive industry is critical, the team has become adept at managing what can sometimes be very complex stakeholder relationships. Often, applications require the collaboration of many companies, all looking to PR the developments and grab that all-important awareness and position themselves as the key player in their respective B2B markets. As the world’s leading Technology PR agency and Automotive Technology PR agency, we collaborate with our Technology PR and our Automotive Technology PR clients to craft precision-honed communication strategies to make sure that it is your message, not your competitors, that cuts through.
The connectivity available now makes this space race all the more interesting. We are all now very familiar with how technology in cars can be connected with a myriad of consumer electronics devices, from phones to wearable tech. This provides a rich interface with the owners.
From voice activation to security, technology services are helping OEMs differentiate. These systems are all enhanced through satellite and geo-positioning services that are opening up potential new revenue models for car manufacturers through the use of location-based services.
In this highly competitive sector, and, of course, with demand comes opportunity. And the rewards will be considerable for those who emerge successful in delivering the technologies, services and applications that will power the future of sustainable mobility.
However, that success depends on more than just the strength of the solution offered, especially in such a crowded marketplace. It depends on the creation and delivery of effective Automotive Technology PR messaging, Automotive Services PR messaging and Automotive Applications messaging.
The team at Influence eMobility provides PR services for technology firms that are developing the next generation of services and applications for cars. From media relations to thought leadership programs, live events and launches, bringing all the parties in the e-mobility ecosystem together is what Influence emobility excels at.
How can we help you?
Why is working with a specialist Technology Services PR agency and Applications PR agency better than a generalist PR agency or a tech PR or consumer agency?
Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to Technology Services PR and Automotive Applications PR clients. Influence is a pioneering Technology Services and Applications PR agency. More than a decade ago, two of our founding clients were an Electric Vehicle (EV) company and a Lithium-ion battery company, and we knew how innovations in e-mobility would create new opportunities across the automotive industry and beyond. We are proud to be the leading global Technology Services PR agency and Applications PR agency, and one of only a few who specialise in this sector. We focus this expertise to benefit our Technology Services PR and Applications PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does a Disruptive Technology Services PR agency and Applications PR agency do?
A specialist agency focussing on e-mobility and Technology Services PR and Applications PR can help companies in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.
What Automotive Technology Services PR services do you offer?
We deliver all the services you would expect from a specialist Technology Services and Applications PR agency and more. This includes developing a brand building strategy, positioning and key messaging. Having worked in Technology Services and Applications PR for many years, we have a global opinion leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of vehicles, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and crisis communications is also part of our client offering.
What is your approach to Technology Services and Applications PR?
At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.
What expertise does your team have?
At the core of our leading Technology Services and Applications PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, technology, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Technology Innovator PR.
What type of Technology Services and Applications companies do you work with?
As the leading Technology Services and Applications PR agency we work with a broad range of clients designing, engineering and testing state-of-the-art EV powertrains for global OEMs, developing flexible, modular, EV architectures, applying their motorsport technologies, processes and know-how to help their customers bring better products to market faster, and those helping public transport systems to become smarter and more efficient. We are the leading and specialist Technology Services and Applications PR agency and e-mobility PR agency. Contact us on hello@influenceemobility.com to discuss how we can support you.
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