Making the transition from directing an in-house communications team to a leading automotive and emobility PR agency offers a unique perspective – one that can add valuable layers to both strategic communications and tactical activities. Here, one of our former in-house communications directors with international OEM experience shares how the combined experience unlocks value for in-house communications teams:
Leading an in-house communications function brings a comprehensive, first-hand understanding of a business’ workflows, including the importance of aligning with internal stakeholders and ensuring a communications strategy ladders up to commercial objectives.
Bringing this understanding agency-side offers an invaluable perspective on how a strategic communications plan needs to be structured and executed, in order to unlock maximum value for a business. An agency’s broad client base also brings further depth to this understanding, with our teams applying this tried and tested strategic methodology to multiple businesses in markets all over the world.
From my experience, the most valuable facet of an agency business model is the enhanced global perspective that it can bring to an in-house communications function. With this wide-ranging outlook, businesses can tap into the agency team’s insights from multiple markets to enrich storytelling, enhance performance and therefore exceed communications KPIs, as well as access a large network of suppliers – from event agencies to photographers and videographers.
An agency team’s close connections with journalists on an international scale also prove invaluable for expanding a business’ presence in new markets, strategically leveraging relationships to facilitate editorial opportunities that bring value to a business, quickly and efficiently.
To discuss how our team of former in-house communications leaders can support your communications strategy, reach out to us at firstname.lastname@example.org
Image credit: iStock.com/AliseFox
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