When we set-up Influence over a decade ago, two of our founding clients were an Electric Vehicle (EV) company and a Lithium-ion battery company. Why? Because even though it was by no means clear back then, we could see that these were key technologies for the future of the automotive industry as it transitioned away from internal combustion engines.
At the same time, manufacturers sought to make vehicles that were also smarter, and safer: since human error plays a part in the majority of crashes, highly-automated and autonomous vehicles could significantly improve safety by avoiding the mistakes made by human drivers. Autonomous vehicles can also reduce pollution, reduce congestion and improve road network capacity by their intelligent regulation of speed and traffic flow. This is why we established Influence eMobility as the world’s leading Autonomous Vehicle PR agency.
Advanced Driver Assistance Systems (ADAS) were key to autonomous development, with the vision to progress from the-then state-of-the-art technologies such as Adaptive Cruise Control and Automatic Emergency Braking through to vehicles which could drive themselves. Achieving this would require a combination of next-generation sensors including LiDAR together with the smart algorithms, artificial intelligence and onboard and cloud-enabled computing power that could fuse and process the massive amounts of data the sensors would provide, and then make safe, intelligent decisions.
As a start-up PR and Communications Agency, we wished to specialise and become experts with these technologies, and also the specific nuances of how to brand, launch, promote and and protect the reputations of our clients through the delivery of effective PR strategies. Our success with these projects further enhanced our credentials as the leading Autonomous Vehicle PR Agency and Automotive Data PR Agency in an increasingly crowded and competitive sector.
Already today the most advanced ADAS systems use a suite of sensors including Lidar, radar, cameras and ultrasonics to deliver a robust, 360-degree view of the vehicle’s environment, enabling them to achieve SAE Level 3 autonomous capability.
Autonomous vehicles capable of Level 4 – which means they can operate without a driver under certain conditions – are already being developed and tested on public roads but it will be some years before they enter full production: some OEMs expect to achieve this sometime around the middle of this decade, others are more cautious and predict 2030 at the earliest. Further advances in technology – sensors, processors and software – are needed first, as are more accurate map data and smart infrastructure on road networks.
We work with the technology companies, suppliers and vehicle manufacturers who are leading these developments and who are not only bringing autonomous vehicles closer to production but are also working on the step-changes in capability needed to reach Level 5.
Our founding principle and core strength as a consultancy was to promote the technologies that are driving change in the future of mobility and the people behind the stories. Our award-winning team ensures that influential press highlight our clients’ expertise in sensor technology, software development, data fusion, artificial intelligence, and system-level and vehicle-level testing and validation, in the virtual world, around proving grounds, and on public roads.
This abundant flow of information is expertly disseminated to maintain a steady drumbeat of news, which serves as the foundation of a communication and brand-building strategy to reach the right global audience with the correct message.
We work with some of the leading companies working on today’s autonomous vehicles, and the state-of-the-art technologies of tomorrow. Through superior, collaboratively crafted Autonomous Vehicle PR strategies and Automotive Data PR strategies, we tell their stories, shape their messages, announce partnerships, financing news, technology updates and much more to further awareness and understanding of the complexities, challenges and far-reaching benefits of autonomous vehicles – and how their businesses are leading those developments – to life in the media.
Just as e-mobility has crossed from automotive into other transport sectors, we’ve done the same. Today, we partner with the companies who are developing autonomous capability to public transport networks, including buses and next-generation mass-transit systems including Hyperloop. We also work with companies who are creating autonomous vehicles which can load and unload baggage from aircraft. All of these advances will help to reduce energy consumption and CO2 emissions, improve safety and efficiency, reduce operating costs, and improve the customer experience.
Whether it’s press releases, social media campaigns, targeted media sell-in, thought leadership, LinkedIn support, media training or complete PR and communications strategies, we can help. The relationships we have with the world’s most influential and trusted journalists and titles – across print, online and social – ensure that we can get your stories heard in all the right places.
Compared to other PR agencies in our sector, we are very much at the vanguard of all aspects of e-mobility PR, Autonomous Vehicle PR and Automotive Data PR and the technologies that are transforming every sector towards a safer, more efficient, and more sustainable, zero-emissions future.
How can we help you?
Why is working with a specialist autonomous vehicle and automotive data PR agency better than a generalist PR agency or a tech PR or consumer agency?
Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to autonomous vehicle and automotive data companies. Influence is a pioneering autonomous vehicle and automotive data PR agency. Two of our founding clients were an Electric Vehicle company and a Lithium-ion battery company.
We are proud to be the leading autonomous vehicles and automotive data PR agency, and one of only a few who specialise in this sector. We focus this expertise to benefit our autonomous vehicle PR and automotive data PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does an autonomous vehicle and automotive data PR agency do?
A specialist agency focussing on e-mobility PR, autonomous vehicle PR and automotive data PR can help companies in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your Autonomous Vehicle PR messages and Automotive Data PR Messages to key global influencers in your space, such as influential journalists and opinion former, who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.
What autonomous sehicle PR and automotive data PR services do you offer?
We deliver all the services you would expect from a specialist autonomous vehicle and automotive data PR agency and more. This includes developing a brand-building strategy, positioning and key messaging. Having worked in autonomous vehicle PR and automotive data PR for many years, we have a global opinion-leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of vehicles, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and crisis communications is also part of our client offering.
What is your approach to autonomous vehicle PR and automotive data PR?
At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.
What expertise does your team have?
At the core of our leading autonomous vehicle and automotive data PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, autonomous vehicle and automotive data, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading autonomous vehicle and automotive data PR.
What type of autonomous vehicle and automotive data companies do you work with?
As the leading autonomous vehicle PR agency and automotive data PR agency, we work with a broad range of clients, including those working on sensor technology, software development, data fusion, artificial intelligence, and system-level and vehicle-level testing and validation – as well as vehicle manufacturers themselves – who are not only bringing Level 4 autonomous vehicles closer to production but are also working on the step-changes in capability needed to reach Level 5. We also partner with the companies that are developing autonomous capability for public transport networks, including buses and next-generation mass-transit systems, including Hyperloop. We also work with companies that are creating autonomous vehicles which can load and unload baggage from aircraft. We are the leading and specialist autonomous vehicle PR agency, automotive data PR agency and e-mobility PR agency. Contact us on hello@influenceemobility.com to discuss how we can support you.
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