Influence emobilty is the world’s first and leading e-mobiity PR agency and also a premiere Circular Economy PR agency. Our sister agency, Influence Associates, widely regarded as the leading global premium automotive PR agency and the best-connected and most effective automotive PR agency, has worked in the automotive PR space for more than a decade and a half.
Based on the strengths of Influence Associates, we launched Influence emobility with a dedicated team and world-class specialism to deliver e-mobility PR for clients working towards electrification and decarbonisation of the transit sector and to deliver world-class PR for Circular Economy specialists.
Creating and implementing PR strategies for dedicated e-mobility businesses means that our world-leading Automotive PR agency is now working with clients across the entire e-mobility spectrum. The agency delivers PR for batteries, PR for gigafactories, PR for EV chargers, PR for charging infrastructure and PR for battery storage and for all manner of electrification projects. We have also evolved and now work with clients in personal and public road transport through to eVTOL PR and PR for electric marine pioneers.
But the e-mobility ecosystem continues to expand at a searing pace, giving us the opportunity to support a diverse range of clients leading the way in their sectors. This involves delivering Clean Energy PR, Technology PR, including Solar PR and hydrogen PR support. In addition, we are providing Shared Economy PR services or those exploring new business models that are driving towards a more sustainable future, from materials and emissions capture, through to the positive social impact their businesses can deliver.
Circular economy principles are increasingly at the heart of what our clients are doing and we have helped clients to define their narrative and get their messages into the press.
Migrating from a linear to a circular economy is crucial for accelerating the global automotive and other industries and sectors to net zero from 2030, building resilience to supply chain disruption, and protecting biodiversity.
Circular economy principles are often misunderstood and viewed solely through the lens of decarbonisation. As a PR agency for circular economy clients, we have developed a full understanding of the principles and how they are impacting future investment decisions and access to capital markets for many of our circular economy start-up clients.
Clients require sophisticated circular economy communication strategies to deliver strong PR for their endeavours as the principles integrate deeply with the supply chain and require a wider shift in behaviours for all businesses moving in this direction.
The fundamental principles of the circular economy are: Reduce the consumption of raw materials – this is often seen as being at the extraction stage of the supply chain, although this largely depends upon the industry we are working with. Many of our clients are looking to reduce their reliance on certain raw materials by delivering the same performance through the use of more widely available chemical compounds or naturally occurring materials.
The second principle is to eliminate waste and pollution – this plays to our sustainable mobility PR heritage, bringing into play our unmatched relationships with key opinion formers in the media, as this is the area where the majority of scrutiny is from regulators and the public.
Optimising the utility of the asset is the third key principle of the circular economy. This is an area where mobility services sit at the forefront through shared economy services, including car-pool services or ride-sharing delivered through the use of community-based technology solutions.
We have helped numerous clients define their circular economy communications strategies to build their brands from both an internal and external communications perspective.
The team at Influence emobility can draw upon expertise from the very best automotive PR, e-mobility PR, automotive manufacturing PR, supply chain PR and logistics PR clients – all of which are areas that are looking to reduce their environmental impact. The team has deep understanding of the emerging standards and accreditations businesses look for when selecting partners, which underpins the B2B PR work the agency does in this sector.
Effective communications goes beyond media relations as the agency also works with and helps clients manage complex stakeholder groups, including governments, standards bodies, trade associations, lobbying organisations and NGOs. Understanding and helping our clients to navigate these often disparate and diverse audiences is the key to delivering effective circular economy PR and communications programmes.
How can we help you?
Why is working with a Circular Economy PR agency better than a generalist PR agency or a tech PR or consumer agency?
Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to Circular Economy companies. Influence is a pioneering Shared Economy PR agency. More than a decade ago, two of our founding clients were an Electric Vehicle (EV) company and a Lithium-ion battery company. We knew then how innovations in e-mobility would drive future advances in a wide range of new business models and mobility products and services, including the Circular Economy, in order to maximise value, reduce energy and raw materials consumption, and enhance sustainability. We are proud to be the leading global Circular Economy PR agency, and one of only a few who specialise in this sector. We focus this expertise to benefit our Circular Economy PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does a Circular Economy PR agency do?
A specialist agency focussing on e-mobility and Circular Economy PR can help companies in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.
What Shared Economy PR services do you offer?
At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.
What Circular Economy PR expertise does your team have?
At the core of our leading Circular Economy PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, technology, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Circular Economy PR.
What type of Circular Economy companies do you work with?
As the leading Circular Economy PR agency we work with a broad range of clients who are innovators in recycling, reusing, and repurposing in order to reduce emissions and enhance sustainability, including OEMs developing 100 per cent recycled and recyclable interior trim for new vehicles, second-life energy storage applications for lithium-ion battery cells, and tyres which use silica sourced from rice husks. We are the leading and specialist Circular Economy PR agency and e-mobility PR agency. Contact us on hello@influenceemobility.com to discuss how we can support you.
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