Influence eMobilty is an agency that has worked in the automotive PR space for decades and latterly created a dedicated team and specialism to deliver e-mobility PR for clients working towards electrification and decarbonisation of the transit sector.
Running PR programs for dedicated e-mobility businesses has meant that our dedicated PR agency is now working with clients across the entire e-mobility spectrum. The agency delivers PR for batteries, gigafactories, chargers, charging infrastructure and battery storage for all manner of electrification projects. We have evolved and work with clients in personal and public road transport through to eVTOL PR and PR for electric marine pioneers.
But the e-mobility ecosystem continues to expand and we work with clients leading the way in clean energy technology including solar and hydrogen and those exploring new business models that are driving towards a more sustainable future from the materials and emission through to the social impact their businesses can deliver.
Circular economy principles are increasingly at the heart of what our clients are doing and we have helped clients to define their narrative and get their messages into the press.
Migrating from a linear to a circular economy is crucial for accelerating the global automotive and other industries and sectors to net zero from 2030, building resilience to supply chain disruption, and protecting biodiversity.
Circular economy principles are often misunderstood and viewed solely through the lens of decarbonisation. Through our PR work for circular economy clients we have developed a better understanding of the principles and how these are impacting future investment decisions and access to capital markets for many of our clients.
Clients require sophisticated communications, to deliver strong PR for their circular economy endeavours as the principles integrate deeply with the supply chain and require a wider shift in behaviours for all businesses moving in this direction.
The fundamental principles of the circular economy are: Reduce the consumption of raw materials – this is often seen as being at the extraction stage of the supply chain but this largely depends upon the industry we are working with. Many of our clients are looking to reduce their reliance on certain raw materials by delivering the same performance through the use of more widely available chemical compounds or naturally occurring materials.
The second principle is to eliminate waste and pollution – this plays to our e-mobility heritage and we have strong media relationships with key opinion formers in the media as this is the area where the majority of scrutiny is from regulators and the public.
Optimising the utility of the asset is the third key principle of the circular economy and this is an area where mobility services is at the forefront through shared economy services such as car pool services or ride sharing delivered through the use of community based technology solutions.
We have helped numerous clients define their communications strategy along their circular economy journeys from both an internal and external communications perspective.
The team at Influence eMobility can draw upon expertise from automotive, emobility, manufacturing supply and logistics – all of which are areas that are looking to reduce their environmental impact. The team has deep understanding of the emerging standards and accreditations businesses look for when selecting partners which underpins the B2B PR work the agency does in this sector.
Effective communications goes beyond media relations as the agency works and helps clients manage complex stakeholder groups including governments, standards bodies, trade associations, lobbying organisations and NGOs. Understanding and helping our clients to navigate these often disparate and diverse audiences is the key to delivering effective circular economy PR and communications programmes.
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