We have extensive experience in building and delivering eScooter PR strategies and eBike PR strategies for those operating in the micromobility sector and have helped build multiple brands in this hyper-competitive space.
As the leading eScooter PR Agency, eBike PR Agency and Micromobility PR Agency, we have been there from the start, gaining deep domain knowledge of the sector’s rapid development and intensive investment. This experience places us at the leading edge of the provision of cutting-edge, multi-faceted e-Scooter communications and eBike communications.
The global eBike market is forecast to reach a value of $120bn by 2030, and understanding the market ecosystems and nuances is critical to building effective eBike PR communication strategies. Cycling and eBike ‘assisted’ cycling plays a key role in the built environment. From planning regulations to safety, all cities try and encourage safer streets and more cycling. Delivering the best eBike PR messaging has to take in a multitude of stakeholders and, for some, very specific use cases.
PR and Communications for ebikes must address multiple audiences with targeted messaging. For many, the daily commute to work or to the shops on an ebike creates an entirely different persona of the same people that will cycle for hours off the beaten track at weekends.
There are many additional aspects to consider with eBikes, from urban building and planning regulations to traffic safety and the threat of theft. eBikes are often considered overly complicated to maintain, so appealing to a network of distributors and retailers is vital to growing the overall market share. As the leading eBike PR Agency, we are experts at ensuring your message cuts through.
We are all now very familiar with eScooters, as they have been part of the urban landscape for a number of years. The category is certainly showing no signs of slowing and is experiencing a 7.8% compound annual growth rate (CAGR).
PR for eScooters is even more complex than PR for eBikes. For many, eScooters are a welcome addition to integrated transport and e-mobility solutions in cities across the world. For others, though, they can be seen as a nuisance that requires regulation, creating disparate and opposing audiences. As the leading eScooter PR agency, we understand the complexity of these issues.
eScooters are currently undergoing scrutiny in a number of cities as their impact is now beginning to be understood. In many countries, eScooters are falling under increased scrutiny from regulators, which creates another stakeholder group to manage when considering an effective eScooter PR strategy and engaging the best eScooter PR Agency.
Context and the ability to understand every facet of our client’s offer and the customer base they wish to access, are critical to delivering a successful cut-through eScooter communications strategy.
That’s why we immerse ourselves in the nuances of the local cycling culture, the regulator environment and the design, development and technology of Class 1 – 3 eBikes, eMTBs and eScooters, enabling us to precisely position a brand and ‘cut through’ a crowded market place. Our experience as the best eBike PR Agency and eScooter PR Agency also ensures we are fully aware of the socioeconomic advantages these products can deliver by bringing freedom of mobility and the capability to commute further for better jobs for users in developing regions.
Understanding how these personal EVs can be safely integrated into city infrastructure is equally vital. This plays directly to our strength and expertise as a Smart City PR Agency. Making sense of all these factors and how they fit together empowers us to deliver our client messages with unmatched clarity, precision, and efficacy.
How can we help you?
Why is working with a specialist eBike PR Agency and eScooter PR Agency better than a generalist PR agency or a tech PR or consumer agency?
Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to eBike and eScooter companies. Influence is a pioneering eMobility PR agency and eBikes and eScooters are vital in the future development of integrated transit solutions. Our first clients 15 years ago were EV companies, and since then we have accumulated years of experience working with everyone from Tesla to traditional OEMs to start-ups. We are proud to be the leading global Micromobility PR Agency, eBike PR Agency and eScooter PR Agency, and one of only a few who specialise in these sectors. We focus this expertise to benefit our eBike and eScooter PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does an EV PR agency do?
A specialist agency focussing on micromobility can help companies in many ways. At Influence eMobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging for eBikes and eScooters is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.
What PR services do you offer?
We deliver all the services you would expect from a specialist eBike PR Agency and specialist eScooter PR Agency and more. This includes developing a brand-building strategy, positioning and key messaging. Having worked in eMobility PR for decades, we have a global opinion-leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of vehicles, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and eBike and eScooter crisis communications is also part of our client offering.
What is your approach to eBike and eScooter PR?
At Influence eMobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded market place at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.
What expertise does your team have?
At the core of our leading eScooter and eBike PR Agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading micromobility, cycling, scooter, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading eScooter PR and eBike PR.
What type of eBike and eScooter companies do you work with?
As the leading eBike and eScooter PR agency we work with large OEMs for the mainstream sectors as well as premium and niche brands. The market is constantly evolving with new specialist products coming to market regularly. Whether that be for difficult terrain or more sports focussed, we are the leading and specialist eBike and eScooter PR agency. Contact us on email@example.com to discuss how we can support you.