When we set-up Influence over a decade ago, two of our founding clients were an Electric Vehicle (EV) company and a Lithium-ion battery company. Why? Because even though it was by no means clear back then, we could see that these were key technologies for the future of the automotive industry. As a start-up PR and Communications Agency, we wished to specialise and become experts in these new technologies and the specific nuances of how to brand, launch, promote and and protect the reputations of our clients through the delivery of effective electrified vehicle and e-mobility PR strategies.
From this foundation we quickly moved on to work with EV pioneers such as Tesla, and lead communications for the first Volvo EV. We launched several start-up EV brands, helped to set multiple EV land speed records, and represented and counselled the first FIA Formula E racing team. Our success with these projects further enhanced our credentials as the leading EV PR Agency in an increasingly crowded and competitive sector.
Our decade of experience has given us a deep understanding of the technology, the rapidly-expanding global electric vehicle market and the broader societal, communications, and media landscape. This wealth of knowledge across the entire e-mobility landscape enables us to ensure that our clients’ key messages, products and brands achieve real cut-through, and get targeted coverage in the most influential media titles and channels worldwide.
As the market has developed, so have we. Our growing team of award-winning experts is what makes us the leading EV PR Agency and enabled us to expand our reach to support a fast-growing client base working across all aspects of e-mobility. If you’re developing the technologies that will enable EVs to be lighter, quieter, more energy efficient, higher-performing or faster charging, we want to hear from you. Whether you are a new entrant looking to disrupt the electric vehicle market, or a traditional brand wishing to reposition in the EV space, as the leading EV PR Agency we are ideally placed to supercharge your ambitions.
Naturally, our customers still include global OEMs, but alongside passenger car brands we now work with hypercar and heavy goods vehicle companies too. Tightening emissions regulations together with demands for cleaner air in cities is also driving demand for retrofit zero-emissions powertrain systems for taxis, buses and coaches: our PR campaigns are raising awareness for clients in this increasingly important sector.
And just as e-mobility has crossed from automotive into other transport sectors, we’ve done the same. Today, we partner with the companies leading the electrification of the marine and aerospace industries, and those developing next-generation mass-transit systems including Hyperloop.
Of course, none of these advances are possible without innovation and growth in the supply chain. Which is why we help suppliers to develop their stories and get them heard. Our reputation as the leading EV PR agency is what makes companies who design and manufacture lithium-ion cells, batteries, hydrogen fuel cells, inverters, electric motors, electric drive units want to work with us.
Whether it’s press releases, social media campaigns, targeted media sell-in, thought leadership, LinkedIn support, media training or complete PR and communications strategies, we can help. The relationships we have with the world’s most influential and trusted journalists and titles – across print, online and social – ensures that we can get your stories heard in all the right places.
Compared to other EV PR agencies in our sector, we are very much at the vanguard of all aspects of e-mobility PR and the technologies that are transforming the automotive industry towards a more sustainable, zero-emissions future.
How can we help you?
Why is working with a specialist EV PR agency better than a generalist PR agency or a tech PR or consumer agency?
Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to Electric Vehicle (EV) companies. Influence is a pioneering EV PR agency. Our first clients 15 years ago were EV companies, and since then we have accumulated decades of experience working with everyone from Tesla to traditional OEMs to start-ups. We are proud to be the leading global EV PR agency, and one of only a few who specialise in this sector. We focus this expertise to benefit our EV clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does an EV PR agency do?
A specialist agency focussing on e-mobility and EV PR can help companies in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.
What PR services do you offer?
We deliver all the services you would expect from a specialist EV PR agency and more. This includes developing a brand building strategy, positioning and key messaging. Having worked in EV PR for decades, we have a global opinion leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of vehicles, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and crisis communications is also part of our client offering.
What is your approach to EV PR?
At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded market place at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.
What expertise does your team have?
At the core of our leading EV PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading EV PR.
What type of EV companies do you work with?
As the leading EV PR agency we work with large EV OEMs, smaller EV OEMs, specialist EV OEMs, Hypercar EV manufacturers, Classic Car EV conversion specialists and the whole value chain of EVs from batteries to motors, inverters, charging and even the raw materials. We are the leading and specialist EV PR agency and e-mobility PR agency. Contact us on email@example.com to discuss how we can support you.