When we set-up Influence over a decade ago, one of our first clients was a Lithium-ion battery company. Why? Even though it was by no means clear back then, we could see that this would become a key technology for the future of the automotive industry as it began the transition from internal combustion engines to electrified powertrains. As a start-up PR and Communications Agency, we wished to specialise and become experts not only in state-of-the-art batteries – from the chemistries themselves through to cells and the complete packs – but also the specific nuances of how to brand, launch, promote and and protect the reputations of our clients through the delivery of effective EV technology PR strategies.
From this foundation we quickly moved on to work with EV pioneers such as Tesla, lead communications for the first Volvo EV and launched several start-up EV brands. As well as forging strategic relationships with OEMs we expanded our client base with the growing number of battery suppliers, and those working on other core technologies including electric motors, inverters, transmissions and the complete electric drive unit – and at all levels of the supply chain, from component manufacturers to Tier Ones. Our success with these projects further enhanced our credentials as the leading EV component and supply chain PR Agency in an increasingly crowded and competitive sector.
Fast-forward to today and it’s clear what benefits and advantages this foresight granted us as the EV markets grow, driven by consumer demand, ever more stringent emissions regulations, and by some countries, such as the UK, banning the sale of new ICE vehicles as soon as 2030. Outlining the critical importance of electrification, the UK government cited it as part of its Ten Point Plan for a Green Industrial Revolution, stating that it represents a once in a generation opportunity to ‘build a world-leading EV supply chain in the UK’.
In 2022, EVs achieved a market share of nearly 17 per cent in the UK; in Europe it was more than 12 per cent. And that’s just cars: scooters, motorbikes, light- and heavy-duty commercial vehicles are making the switch too. Other countries around the world are also embracing electrification as they look to reduce their reliance on fossil fuels and improve air quality in cities. The opportunities for further growth are self-evident, bringing new suppliers into the automotive industry, and driving existing suppliers to adapt, and invest in new technologies. Other sectors too are following suit, including Off-Highway, Marine, and Aviation.
Our decade of experience has given us a deep understanding of the entire EV supply chain, from the mining and extraction of critical elements such as lithium, through to the finished components and assemblies reaching the assembly lines. We’ve also developed relationships with the companies who provide engineering services such as EV powertrain development and Electromagnetic Compatibility (EMC) testing.
This technical expertise is matched to our understanding of the broader societal, communications, and media landscape. This wealth of knowledge across the entire e-mobility landscape enables us to ensure that our clients’ key messages, products and brands achieve real cut-through, and get targeted coverage in the most influential media titles and channels worldwide.
As the market has developed, so have we. Our growing team of award-winning experts is what makes us the leading EV PR Agency and enabled us to expand our reach to support a fast-growing client base working across all aspects of e-mobility. If you’re developing the components, technologies and processes that will enable EVs to become lighter, quieter, more energy efficient, less costly, higher-performing or faster charging, we want to hear from you.
Whether you are a new company looking to bring a disruptive technology to the electric vehicle market, or an established supplier wishing to reposition in the EV space, as the leading PR agency dedicated to EV Components, Development and Supply Chain, we are ideally placed to supercharge your ambitions.
Naturally, our customers still include global OEMs, but alongside passenger car brands we now work with electric hypercar and heavy goods vehicle companies too – and, of course, their suppliers.
Tightening emissions regulations together with demands for cleaner air in cities is also driving demand for retrofit zero-emissions powertrain systems for taxis, buses and coaches: our PR campaigns are raising awareness for clients in this increasingly important sector too.
Just as e-mobility has crossed from automotive into other transport sectors, we’ve done the same. Today, we partner with the companies leading the electrification of the marine and aerospace industries, and those developing next-generation mass-transit systems including Hyperloop.
Of course, none of these advances are possible without innovation and growth in the supply chain. Which is why we help suppliers to develop their stories and get them heard. Our reputation as the leading EV PR agency specialising in EV Components, Development and Supply Chain is what makes companies who design, test, and manufacture lithium-ion cells, batteries, hydrogen fuel cells, inverters, electric motors, and electric drive units want to work with us.
Whether it’s press releases, social media campaigns, targeted media sell-in, thought leadership, LinkedIn support, media training or complete PR and communications strategies, we can help. The relationships we have with the world’s most influential and trusted journalists and titles – across print, online and social – ensures that we can get your stories heard in all the right places.
Compared to other PR agencies in our sector, we are very much at the vanguard of all aspects of e-mobility PR and the technologies that are transforming every sector towards a more sustainable, zero-emissions future.
How can we help you?