When we set-up Influence over a decade ago, one of our first clients was a Lithium-ion battery company. Why? Even though it was by no means clear back then, we could see that this would become a key technology for the future of the automotive industry as it began the transition from internal combustion engines to electrified powertrains.
As a start-up PR and Communications Agency, we wished to specialise and become experts not only in state-of-the-art batteries – from the chemistries themselves through to cells and the complete packs – but also the specific nuances of how to brand, launch, promote and protect the reputations of our clients through the delivery of effective EV technology PR strategies. This led us to establish Influence eMobility as the world’s leading EV Component PR agency, EV Product Development PR agency and EV Supply Chain PR agency.
Following our foundation, we quickly moved on to work with EV pioneers such as Tesla, led communications for the first Volvo EV and launched several start-up EV brands. As well as forging strategic relationships with OEMs, we expanded our client base with the growing number of battery suppliers, and those working on other core technologies including electric motors, inverters, transmissions and the complete electric drive unit – and at all levels of the supply chain, from component manufacturers to Tier Ones. Our success with these projects further enhanced our credentials as the leading EV Component and Supply Chain PR Agency in an increasingly crowded and competitive sector.
Fast-forward to today, and it’s clear what benefits and advantages this foresight granted us as the EV markets grow, driven by consumer demand, ever more stringent emissions regulations, and by some countries, such as the UK, banning the sale of new ICE vehicles as soon as 2030. Outlining the critical importance of electrification, the UK government cited it as part of its Ten Point Plan for a Green Industrial Revolution, stating that it represents a once-in-a-generation opportunity to ‘build a world-leading EV supply chain in the UK’.
In 2022, EVs achieved a market share of nearly 17 per cent in the UK; in Europe it was more than 12 per cent. And that’s just cars: scooters, motorbikes, light- and heavy-duty commercial vehicles are making the switch too. Other countries around the world are also embracing electrification as they look to reduce their reliance on fossil fuels and improve air quality in cities. The opportunities for further growth are self-evident, bringing new suppliers into the automotive industry, and driving existing suppliers to adapt, and invest in new technologies. Other sectors too are following suit, including Off-Highway, Marine, and Aviation.
Our decade of experience has given us a deep understanding of the entire EV supply chain, from the mining and extraction of critical elements such as lithium, through to the finished components and assemblies reaching the assembly lines. We’ve also developed relationships with the companies who provide engineering services such as EV powertrain development and Electromagnetic Compatibility (EMC) testing.
This technical expertise is matched to our understanding of the broader societal, communications, and media landscape. This wealth of knowledge across the entire e-mobility landscape enables us to ensure that our clients’ key messages, products and brands achieve real cut-through, and get targeted coverage in the most influential media titles and channels worldwide. We achieve this by collaborating with our partners to create specific EV Component PR strategies, EV Development PR strategies and EV Supply Chain PR strategies.
Our growing team of award-winning former automotive technical editors and writers is what makes us the leading EV PR Agency and enabled us to expand our reach to support a fast-growing client base working across all aspects of e-mobility. If you’re developing the components, technologies and processes that will enable EVs to become lighter, quieter, more energy efficient, less costly, higher-performing or faster charging, we want to hear from you.
Whether you are a new company looking to bring disruptive technology to the electric vehicle market, or an established supplier wishing to reposition in the EV space, as the leading PR agency dedicated to EV Components, Product Development and Supply Chain, we are ideally placed to supercharge your ambitions.
Naturally, our customers still include global OEMs, but alongside passenger car brands we now work with electric hypercar and heavy goods vehicle companies too – and, of course, their suppliers.
Just as e-mobility has crossed from automotive into other transport sectors, we’ve done the same. Today, we partner with the companies leading the electrification of the marine and aerospace industries, and those developing next-generation mass-transit systems including Hyperloop.
Of course, none of these advances are possible without innovation and growth in the supply chain. Which is why we help suppliers to develop their stories and get them heard. Our reputation as the leading EV PR agency specialising in EV Components, Development and Supply Chain is what makes companies who design, test, and manufacture lithium-ion cells, batteries, hydrogen fuel cells, inverters, electric motors, and electric drive units want to work with us.
Whether it’s EV Components press releases, social media campaigns, targeted media sell-in, thought leadership, LinkedIn support, media training or complete PR and communications strategies, we can help. The relationships we have with the world’s most influential and trusted journalists and titles – across print, online and social – ensure that we can get your stories placed in all the right places.
How can we help you?
Why is working with a specialist EV Components and Supply Chain PR agency better than a generalist PR agency or a tech PR or consumer agency?
Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to EV Components and Supply Chain companies. Influence is a pioneering EV Components and Supply Chain agency. Two of our founding clients were an Electric Vehicle company and a Lithium-ion battery company.
We are proud to be the leading EV Components PR agency, EV Development PR agency and EV Supply Chain PR agency, and one of only a few who specialise in these fast-growing sectors. We focus this expertise to benefit our EV Components and Supply Chain PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does an EV Components and Supply Chain PR agency do?
A specialist agency focussing on e-mobility PR, EV Components PR and Supply Chain PR can help companies in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success and something we excel at as the leading EV Components PR agency and EV Supply Chain PR agency.
What PR services do you offer?
We deliver all the services you would expect from a specialist EV Components and Supply Chain PR agency and more. This includes developing a brand building strategy, positioning and key messaging. Having worked in EV Components PR and Automotive Supply Chain PR for many years, we have a global opinion-leading media and influencer network second to none. We work with all forms of media across all channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of vehicles, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and crisis communications is also part of our client offering.
What is your approach to EV Components and Supply Chain PR?
At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.
What expertise does your team have?
At the core of our leading EV Components and Supply Chain PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, EV Components and Supply Chain, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading EV Components and Supply Chain PR.
What type of EV Components, Development and Supply Chain companies do you work with?
As the leading EV Components PR agency and Automotive Supply Chain PR agency, we work with a broad range of clients, developing batteries, electric motors, inverters, software, complete electric drive units and charging technology. We also work with companies specialising in the mining and production of critical materials, such as lithium, through to Gigafactories. We are the leading and specialist EV Components and Supply Chain PR agency and e-mobility PR agency. Contact us on hello@influenceemobility.com to discuss how we can support you.
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