We are one of the world’s first and leading Clean Energy PR Agencies, working with innovators in this space since 2008.
When we first established Influence more than fifteen years ago, two of our first clients were an electric vehicle (EV) company and a lithium-ion battery manufacturer. We could see that clean energy businesses were about to revolutionise the transport industry, and we wanted to help them make their impact on the world.
A decade later, we are specialists in launching, marketing, protecting, and branding our clean energy clients’ reputations using effective PR strategies. We have expertise in numerous clean energy sectors and provide Wind Power PR, Solar Power PR, Bioenergy PR and Hydroelectric PR services, to name a few.
Nuclear Fusion PR also falls within our remit, a clean energy source with huge real-world potential now and in the future. Fusion (the elemental process that powers stars and the sun) is often referred to as the holy grail of clean energy because of its promise of generating nearly unlimited emission-free energy without the equivalent harmful, long-lasting radioactive waste that nuclear fission produces.
We have a comprehensive understanding of every facet of clean energy and its media landscape, thanks to more than a decade’s worth of experience in this space. As a Clean Energy PR Agency, our role is to ensure that our clients’ messages, products, and brands achieve genuine cut-through and receive targeted coverage in the most powerful media titles and channels worldwide is second to none.
At Influence, we have helped to launch major clean energy companies and industry leaders in this space, and we understand the ecosystem and collaborative solutions required. We appreciate the challenges our clean energy clients face in bringing best-in-class solutions rapidly and profitably to scale in the many markets around the world.
Our proactive strategies are built from the ground up to meet individual client needs and are continuously evaluated to pivot swiftly to changing conditions. We craft on-point messages and ensure they cut through to resonate strongly with target media and influencers.
As the market has developed, so have we. Our growing team of award-winning clean energy PR experts is what makes us one of the leading clean energy PR agencies and has enabled us to expand our reach to support a fast-growing client base working across all aspects of the ecosystem. If you’re an innovator in the clean energy space, then we’d love to hear from you. Please reach out to us via our contact section below.
As well as clean energy companies that power everyday transport systems, we also work with those powering the marine and aerospace industries, and those developing next-generation mass-transit systems such as hyperloop.
Companies in these fields seek us out because of our reputation as one of the top renewable energy PR firms and our passion for the entire industry. Whether it’s press releases, social media campaigns, targeted media sell-ins, thought leadership articles, LinkedIn support, media training or complete PR and communications strategies, we can help raise the profile of your clean energy company. We are experts in getting your news heard in all the right places because of the connections we have with the most reputable, influential publications, both nationally and internationally.
Compared to many other PR firms in our industry, we are at the forefront of all facets of clean energy PR as well as all the technologies that are moving the world towards a more sustainable, zero-emissions future.
How can we help you?
Why is working with a specialist Clean Energy PR agency better than a generalist PR agency or a tech PR or consumer agency?
Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to Clean Energy companies. Influence is a pioneering Clean Energy PR agency. We have been involved in the Clean Energy and e-mobility sectors since the start. Two of our founding clients were an Electric Vehicle company and a Lithium-ion battery company. We are proud to be the leading global Clean Energy PR agency, and one of only a few who specialise in this sector. We focus this expertise to benefit our Clean Energy PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does a Clean Energy PR agency do?
A specialist agency focussing on e-mobility and Clean Energy PR can help companies in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.
What PR services do you offer?
We deliver all the services you would expect from a specialist Clean Energy PR agency and more. This includes developing a brand building strategy, positioning and key messaging. Having worked in Clean Energy PR for many years, we have a global opinion leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of technologies, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and crisis communications is also part of our client offering.
What is your approach to Clean Energy PR?
At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.
What expertise does your team have?
At the core of our leading Clean Energy PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Clean Energy PR.
What type of Clean Energy companies do you work with?
As the leading Clean Energy PR agency, we work with a broad range of clients across the renewable energy generation sector, including wind power, solar power, bioenergy and hydroelectric.
We also work with the companies who depend upon clean energy to deliver truly sustainable e-mobility across a wide range of sectors, including eScooters, EVs (from light-duty commercials to cars through to heavy-duty trucks),eMotorsport, eMarine and eVTOL. Our remit also covers zero- and ultra-low-emission multimodal smart mobility systems, incorporating features such as public transport – including Hyperloop mass transit systems, ridesharing, car-sharing, cycling and autonomous last-mile delivery pods – in addition to those creating the EV charging infrastructure, Smart Grids, and Smart Cities. We are the leading and specialist Clean Energy PR agency and e-mobility PR agency. Contact us on firstname.lastname@example.org to discuss how we can support you.