Connected Cars

Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to Connected Cars companies. As the world’s first communications consultancy dedicated to all forms of next-generation mobility, providing precision-targeted Connected Cars PR strategies and services falls precisely within our multi-discipline skill set. We focus this expertise to benefit our Connected Cars PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.

A specialist agency focussing on e-mobility and Connected Cars PR can help companies in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.

We deliver all the services you would expect from a specialist Connected Cars PR agency and more. This includes developing a brand building strategy, positioning and key messaging. Having worked in Connected Cars PR for many years, we have a global opinion leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of vehicles, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and crisis communications is also part of our client offering.

At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.

At the core of our leading Connected Cars PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Connected Cars PR.

As the leading Connected Cars PR agency we work with a broad range of clients, including OEMs (light- and heavy-duty commercial vehicles as well as cars, Tier 1 suppliers, the companies developing the hardware and software technologies needed to manage, process and store the information flowing into and out of the vehicle, and those creating the next-generation networks which will handle the unprecedented amount of data generated during every journey they make. Our remit also covers zero- and ultra-low-emission multimodal smart mobility systems, incorporating features such as public transport – including Hyperloop mass transit systems, ridesharing, car-sharing, robo-taxis, eVTOL aircraft, cycling and autonomous last-mile delivery pods: these, together with Connected Cars and Smart Cities will deliver a step-change in sustainable mobility. We are the leading and specialist Connected Cars PR agency and e-mobility PR agency. Contact us on hello@influenceemobility.com to discuss how we can support you.