Connected Cars

With decades of automotive PR experience we work with multiple clients to help drive the innovation and uptake in this sector.

Why create a Connected Cars PR agency?

Influence eMobility was born to sit at the forefront of all forms of zero-emission and clean energy technological advancement and perform a pivotal role as a Connected Cars PR agency. Our sister company, Influence Associates, often described as the best-connected premium automotive PR agency in the industry, has been providing strategic advice and senior counsel to automotive global OEMs and start-ups around the world since 2008. Influence eMobility was launched to create and deliver laser-focused PR strategic guidance and PR advice for connected car developers and all those operating in the next-generation mobility ecosystem.

Today, the industry is undergoing yet another seismic shift. As it embraces 5G connectivity, autonomous technology, and the Internet of Things (IoT), Connected Cars are set to revolutionise mobility all over again. To serve that demand, we developed Influence eMobility as a leading Connected Cars PR agency and Disruptive Technology PR agency.  In line with its founding ethos, Influence eMobility is once again at the vanguard, providing clients with its own tailored communications expertise honed over 15 years at the cutting edge of the industry.

Years of Connected Cars PR experience

Our breadth of experience and advanced clientele have given us a deep understanding of Connected Cars technology, its implementation and the enormous disruptive potential it holds for transport, the environment and society at large. In addition to our combined decades of experience in the Connected Cars communications and media landscape, this wealth of knowledge enables us to appropriately contextualise our clients’ key messages, products and brands, ensuring they achieve real cut-through with the most influential media titles and channels worldwide.

As the market continues to evolve, so do we. If you’re developing the technologies that will enable the Connected Cars and transport networks of the future, we can provide the Connected Cars PR support you need to unlock the full potential of your brand. We are here to support you with superior Connected Cars PR strategies and 24/7 Connected Cars Crisis PR management. Whether you are a new entrant looking to disrupt the electric vehicle market or a traditional brand wishing to reposition in the Connect Cars space, as the leading e-mobility PR Agency, we are ideally placed to supercharge your ambitions.

Connected Cars PR and beyond

Just as e-mobility has crossed from automotive into other transport sectors, we’ve done the same. Naturally, our customers still include global OEMs, but alongside passenger car brands, we now work with hypercar and heavy goods vehicle companies too, in addition to partnering with the companies leading the electrification of the marine and aerospace and space industries, and those developing next-generation mass-transit systems including Hyperloop.

Whether it be through Connected Cars press releases, social media campaigns, podcasts and media appearances, thought leadership, LinkedIn support, or complete Connected Cars PR and communications strategies, we can help. The relationships we have with the world’s most influential and trusted journalists and titles – across print, online and social – ensure that we can get your stories heard in all the right places.

How can we help you?

Get in touch

Who we work with

Connected Cars FAQ

Why is working with a specialist Connected Cars PR agency better than a generalist PR agency or a tech PR or consumer agency?

Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to Connected Cars companies. As the world’s first communications consultancy dedicated to all forms of next-generation mobility, providing precision-targeted Connected Cars PR strategies and services falls precisely within our multi-discipline skill set. We focus this expertise to benefit our Connected Cars PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.

What does a Connected Cars PR agency do?

A specialist agency focussing on e-mobility and Connected Cars PR can help companies in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.

What PR services do you offer?

We deliver all the services you would expect from a specialist Connected Cars PR agency and more. This includes developing a brand building strategy, positioning and key messaging. Having worked in Connected Cars PR for many years, we have a global opinion leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of vehicles, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and crisis communications is also part of our client offering.

What is your approach to Connected Cars PR?

At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.

What expertise does your team have?

At the core of our leading Connected Cars PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Connected Cars PR.

What type of Connected Cars companies do you work with?

As the leading Connected Cars PR agency we work with a broad range of clients, including OEMs (light- and heavy-duty commercial vehicles as well as cars, Tier 1 suppliers, the companies developing the hardware and software technologies needed to manage, process and store the information flowing into and out of the vehicle, and those creating the next-generation networks which will handle the unprecedented amount of data generated during every journey they make. Our remit also covers zero- and ultra-low-emission multimodal smart mobility systems, incorporating features such as public transport – including Hyperloop mass transit systems, ridesharing, car-sharing, robo-taxis, eVTOL aircraft, cycling and autonomous last-mile delivery pods: these, together with Connected Cars and Smart Cities will deliver a step-change in sustainable mobility. We are the leading and specialist Connected Cars PR agency and e-mobility PR agency. Contact us on to discuss how we can support you.

What we do

We have a proven brand building model for emobility companies
which we tailor to your specific requirements. Our services include:

Global news distribution
Global media relations and editorial
Linkedin PR

Brand definition and key messaging
Product launch
Brand building
Global comms
Speaking opportunities

Reputation management
Crisis comms
Senior counsel