Influence emobility works with companies helping to drive the energy transition in transport as the industry works towards achieving net zero. The automotive sector has seen a transformational shift towards electrification through significant technological, engineering, materials and chemical breakthroughs in batteries driving the change. Proven and scaleable technologies are now being adopted across all areas of transport. From large scale heavy goods and bus fleet transition into further transport applications in maritime and aviation environments.
One of the areas capturing the media attention is the hotly contested eVTOL (Electronic Vertical Take Off and Landing) aircraft sector. Influence emobility has taken its deep domain knowledge of the electric vehicle sector and expanded its capability and media relationships with the associated eco-system of batteries and charging infrastructure. This has allowed the company to become one of the foremost global pioneers in eVTOL PR.
The eVTOL industry is still relatively nascent as there are strict regulatory and certification requirements to commercially operate. Whilst commercially operating passenger services are getting increasingly closer, PR for eVTOL is firmly established. There are hundreds of companies involved in the design, testing, software development and infrastructure that all benefit from PR in aviation and transportation media and for media that is dedicated to driving the investment in the field.
Influence emobility has years of PR experience in working with early stage and scale up businesses in all areas of transport and truly understands the PR requirements of these businesses. Whilst the eVTOL industry may appear incredibly new, the agency has years of experience in associated fields meaning the application of this expertise has translated seamlessly to delivered eVTOL PR.
Over a decade of experience in vehicle electrification and battery PR has given us a deep understanding of all aspects of current and future battery technology, critical for the successful commercialisation of the eVTOL industry.
The company’s automotive heritage has also stood the PR agency in good stead to understand the global nature of these industries. But eVTOL PR has its own unique challenges and requires effective and consistent communications across a widely disparate stakeholder group from deeply technical audiences, through regulatory bodies and broader societal communications. Influence emobility has the capability and experience to deliver PR programs to the media that serves these audiences. This wealth of knowledge across the entire e-mobility landscape enables us to ensure that our clients’ key messages, products and brands achieve real cut-through, and get targeted coverage in the most influential media titles and channels worldwide.
As the market has developed, so have we. Our growing team of award-winning experts is what makes us the leading eVTOL PR Agency and enabled us to expand our reach to support a fast-growing client base working across all aspects of eVTOL.
Today, Influence emobility is a battery PR expert, a charging infrastructure PR expert and an EV PR expert.
Whilst there are similarities as the technology level, there are also wide ranging differences in automotive and aeronautical design and technology. It is this pioneering communication of the technologies and developing deep expertise over the years, having worked across the entire next-generation energy ecosystem, we have transitions to the eVTOL PR space effortlessly. The agency also works at the strategic net zero, circular economy and value chain level that it underpins.
If you’re a business engaged in engineering the cell chemistries that will enable eVTOLs to be more energy efficient, higher-performing or faster charging, we want to hear from you. If you’re developing the battery technologies that will dramatically reduce weight and increase power density specifically for the eVTOL market then we would love to talk to you. If you are a consultancy business assessing the environmental impact of the aviation and helping to shape the future of the industry we would be very interested in the communications goals.
Global supply chain transparency and security adds a layer of complexity to the communications when delivering eVTOL PR. We understand the interconnectedness of these areas and have worked with many companies in the sphere of eVTOL from software to vertiports.
In an industry with so much at stake there are naturally many and often conflicting voices and we can help with efficient message cut-through.
Our award-winning former technical journalists and editors are seasoned in working with engineers and researchers to mine these assets and bring these stories to life. We offer a complete suite of eVTOL PR and communications services from strategy and senior counsel, key messaging, global media placement, and crisis management. Working closely with you, we will help to define and build your brand to deliver business objectives and maximise enterprise value.
Whether it’s press releases, social media campaigns, keynote speeches, targeted media sell-in, thought leadership, LinkedIn support, media training or complete eVTOL PR and communications strategies, we can help. The relationships we have with the world’s most influential and trusted journalists and titles – across print, online and social – ensures that we can get your stories heard in all the right places.
Compared to other PR agencies in our sector, we are very much at the vanguard of all aspects of eVTOL PR and the battery technologies that are transforming the aviation industry towards a more sustainable, zero-emissions future.
How can we help you?
Why is working with a specialist eVTOL PR agency better than a generalist PR agency or a tech PR or consumer agency?
Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to eVTOL companies. Influence is a pioneering eVTOL PR agency. Two of our founding clients were an Electric Vehicle (EV) company and a Lithium-ion battery company. We are proud to be the leading global eVTOL PR agency, and one of only a few who specialise in this sector. We focus this expertise to benefit our eVTOL PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does an eVTOL PR agency do?
A specialist agency focussing on e-mobility and eVTOL PR can help companies in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.
What PR services do you offer?
We deliver all the services you would expect from a specialist eVTOL PR agency and more. This includes developing a brand building strategy, positioning and key messaging. Having worked in Electric Marine PR for many years, we have a global opinion leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of vehicles, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and 24/7 eVTOL PR crisis management are also part of our client offering.
What is your approach to eVTOL PR?
At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.
What expertise does your team have?
At the core of our leading eVTOL PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, Electric Marine, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading eVTOL PR.
What type of eVTOL companies do you work with?
As the leading eVTOL PR agency we work with a broad range of clients, from manufacturers of commercial and cargo eVTOL aircraft, to the suppliers developing powertrain systems such as batteries, electric motors, inverters, and hydrogen fuel cells, as well as the rapid charging technologies these aircraft will need. Our remit also covers the zero- and ultra-low-emission multimodal smart mobility systems, incorporating features such as public transport – including Hyperloop mass transit systems, ridesharing, car-sharing, cycling and autonomous last-mile delivery pods – in which eVTOL aircraft are expected to play an integral role, particularly in future Smart Cities. We are the leading and specialist eVTOL PR agency and e-mobility PR agency. Contact us on hello@influenceemobility.com to discuss how we can support you.
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