Net zero and carbon neutral public relations

Helping organisations communicate their net zero and carbon neutral transitions to drive differentiation and planet-positive impacts.

PR for net zero and PR for carbon neutral initiatives

Net zero and carbon neutrality are issues that impact all our clients within the next-generation mobility ecosystem, and communications in these areas sit at the core of our role as Net Zero PR agency and a Carbon Neural PR agency.

Established by a senior leadership team with decades of boardroom-level experience within automotive and technology, Influence eMobility works daily with the complexities facing industries and businesses.

Working with a Net Zero PR agency and a Carbon Neutral PR agency that understands the pressures facing businesses and entire industries as they work towards a net zero future requires a senior team. The team members at Influence eMobility not only have deep automotive PR and e-mobility PR experience in the subject matter, but they are also well-versed in the subtleties and difficulties clients face when undertaking these projects. Net Zero Communication and Carbon Neutral Communication need to be robust, transparent and coordinated to deliver net zero PR and messaging to employees, suppliers, investors, regulators and customers.

Years of net zero PR agency sector experience

Influence eMobility’s founding clients were a NASDAQ listed lithium-ion battery manufacturer and what was then, the world’s biggest-selling electric vehicle from a Norwegian OEM. The push towards net zero has been underway in varying degrees for a number of years, but the automotive industry embraced the challenge early and head-on. As such, the team of senior personnel have been through successive government initiatives and changing public opinion, all of which has led to a greater understanding of the interconnectedness of the e-mobility ecosystem. As a specialist Net Zero PR agency and a specialist Carbon Neutral PR agency, we bring superior levels of skill and experience to bear that are simply not there with a general Technology PR agency.

Providing PR for net zero companies and PR for carbon neutral companies from its launch, Influence emobility has grown and developed with the movement. We understand how to take visionary concepts and nascent businesses through each of the required steps and stages to bring brands from stealth mode to market and wider acclaim success.

This has regularly meant overcoming media scepticism at the tentative first stages of an industry’s inception as well as delivering credible net zero messaging and carbon neutral messaging in the face of firmly established markets. We have therefore worked with key opinion formers in the media in the investment community and with supply partners to introduce wholly new concepts to market.

Net zero PR and beyond

Having proven ourselves at the vanguard of the automotive industry’s electrification transformation, Influence emobility has been tasked with delivering similar cutting-edge communication solutions for other sectors, leading to the creation of bespoke clean energy PR, electric marine PR, smart city PR and electric aviation PR strategies.

Often we have supplied Net Zero start-up PR and Carbon Neutral start-up PR  for pre-revenue clients that have a vision and need to find investment to attract personnel and secure resources to develop the idea into a workable and profitable proposition. These early pioneers have inspired us, and in turn, we have been the PR agency that has moved their businesses on to inspire others and attract the right investment and talent. As a Net Zero PR agency, we have evolved and grown and have the right tools for the job to deliver any Carbon Neural PR and Net Zero PR strategy.

We have formed strong media bonds with journalists globally that are keen to understand and help drive forward net zero agendas and to bring the issues to the fore that will affect real and positive change in our world.

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Who we work with

Net Zero & Carbon Neutral PR FAQs

Why is working with a specialist Net Zero PR agency and Carbon Neutral PR better than a generalist PR agency or a tech PR or consumer agency?

Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to those involved in the planning and creation of Net Zero and Carbon Neutral industries, the regulations that guide them, and the companies developing the technologies that will enable the solutions. Influence is a pioneering Net Zero PR agency and Carbon Neutral PR agency. We have been involved in the clean energy and mobility sectors since the start. Two of our founding clients were an Electric Vehicle (EV) company and a Lithium-ion battery company. We are proud to be the leading global Net Zero PR agency and Carbon Neutral PR agency, and one of only a few who specialise in this sector. We focus this expertise to benefit our Net Zero and Carbon Neutral PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.

What does a Net Zero and Carbon Neutral PR agency do?

A specialist agency focussing on sustainable mobility, clean energy and Net Zero and Carbon Neutral PR can help parties involved in these sectors, whether technology and services providers or planners at local and government levels, in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.

What Net Zero PR and Carbon Neutral PR services do you offer?

We deliver all the services you would expect from a specialist Net Zero and Carbon Neutral PR agency and more. This includes developing a brand-building strategy, positioning and key messaging. Having worked in Net Zero and Carbon Neutral PR for many years, we have a global opinion-leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of technologies, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and crisis communications are also part of our client offering.

What is your approach to Net Zero PR and Carbon Neutral PR?

At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms are clearly differentiated from competitors and we support you in delivering your business objectives.

What expertise does your team have?

At the core of our leading Net Zero and Carbon Neutral PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading clean energy, urban planning, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Net Zero PR and Carbon Neutral PR.

What type of Net Zero and Carbon Neutral companies do you work with?

As the leading Net Zero PR and Carbon Neutral PR agency, we work with a broad range of clients developing solutions to provide clean, sustainable e-mobility across a wide range of sectors. We specialise in the provision of provision-targeted eScooter PR, EV PR (from light-duty commercials to cars through to heavy-duty trucks), Sustainable Motorsport PR, Electric Marine PR, eVTOL PR. Our remit also covers zero- and ultra-low-emission multimodal smart mobility systems, incorporating features such as public transport – including Hyperloop mass transit systems, ridesharing, car-sharing, cycling and autonomous last-mile delivery pods, in addition to those creating clean energy generation for industry, EV charging infrastructure, Smart Grids, and Smart Cities.

We are the leading and specialist Net Zero and Carbon Neutral PR agency. Contact us on to discuss how we can support you.

What we do

We have a proven brand building model for emobility companies
which we tailor to your specific requirements. Our services include:

Global news distribution
Global media relations and editorial
Linkedin PR

Brand definition and key messaging
Product launch
Brand building
Global comms
Speaking opportunities

Reputation management
Crisis comms
Senior counsel