As the world’s preeminent communications consultancy dedicated to at launch and committed purely to e-mobility, innovative technology sits at the heart of everything our clients do. To deliver integrated e-mobility solutions, businesses need to bring to bear disparate technologies to deliver a seamless smart e-mobility solution. Often, the technology underpinning e-mobility delivers significant competitive advantage but the clarity of communications required is imperative as new markets and frontiers are opened through cloud data, artificial intelligence and machine learning. With e-mobility, interconnectedness and the provision of a single view is often critical in delivering efficient multi-modal transit solutions for smart cities. Leverage data, we can enhance and improve the experience, help to manage energy consumption, reduce congestion and optimally utilise assets. We bring expertise and focus to promote the interests of clients operating across the entire next-generation mobility ecosystem.
Influence uses a proven model to define and build the brand of technology innovation companies to shine a light on the technology and IP and build momentum. Brand building is a critical factor to success in crowded spaces and with software development in particular, the developer (API) and user experiences (UX) also feed into the brand profile. With e-mobility developments, cloud based systems such as digital twins mean that partner organisations that develop solutions by bringing every element of the technology stack together becomes an important element of the USP. This can be accelerated through strong technology PR.
The speed of innovation in the software dedicated to e-mobility is evolving at an incredibly rapid rate and this is opening up entirely new markets such as Connected Vehicle as a Service (CVaaS). A forensic analysis of messaging and audience segmentation boost the visibility with a wide stakeholder group. This creates an aura of success to drive business objectives, funding and enterprise valuation.
Agile development methodologies are also helping to bring solutions to market more quickly. The requirement for interconnectivity and data sharing becomes paramount in e-mobility which in turns helps to develop the architecture, standards and protocols to make the hardware, data, software and connectivity work seamlessly together.
Effective technology PR can help bring businesses together to develop the solutions as all of the elements need to interface and share in open environments. Clarity of purpose and what the technology can do is also starting to attract the attention of regulators. Data in particular requires thoughtful handling and ownership and shareability are key areas companies need a transparent and clear position on which can be assisted through effective automotive technology PR programs.
At Influence eMobility, we have worked with automotive technology companies at every stage of their development and many have benefited from the PR long before a product has been sold. We can tailor our services accordingly. Whether the mission is to create and deliver a technology innovation PR strategy to support the in-house endeavours of OEMs from China to the US or assist technology start-up launches from Israel to Indonesia from seed funding to IPO and beyond, we have the resources, contacts and discipline to deliver success.
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