As the world’s preeminent communications consultancy dedicated to all forms of e-mobility and clean energy, innovative technology sits at the heart of everything our clients do. Years of experience helping our clients bring their cutting-edge solutions and services from stealth mode to market success makes us the world’s leading Technology PR Agency.
To deliver integrated e-mobility solutions, businesses need to bring to bear a cohesion of disparate technologies. Often, though, the pioneering technology being developed to underpin e-mobility and deliver significant competitive advantages is exceptionally complex. In such instances, the clarity of communications that only a highly experienced Technology PR Agency can bring is essential, especially as new markets and frontiers are opened through cloud data, artificial intelligence and machine learning.
As world leaders in Technology PR Communications, we bring expertise and focus to promote the interests of clients operating across the entire next-generation mobility and clean energy ecosystem.
At Influence, we know precisely what it takes to provide the most effective PR for Technology companies and the very best PR for Technology start-up companies. To achieve this, we deploy a proven model to define and build the brand of technology innovation companies to shine a light on the technology and IP and build momentum. Brand building is a critical factor to success in crowded spaces, and with software development in particular, the developer (API) and user experiences (UX) also feed into the brand profile.
Our team of award-winning former technology editors and technology writers understand the value of such stories and are highly skilled in liaising with your engineers to gain a full understanding of your technology so that they can explain and promote it to the world. Our account managers are experts in placing your messages not just with the leading technology and automotive technology titles and channels but with a wider audience too.
The technology innovator ecosphere offers a wealth of stories that, when correctly targeted and placed, can greatly amplify a brand’s messaging and ROI. These include cloud-based systems such as digital twins, which empower partner organisations to develop solutions by bringing every element of the technology stack together. Delivering such a message leverages a critical element of a brand’s USP. Only a dedicated Technology PR Agency and a true Disruptor Technology PR Agency can achieve this to maximum effect.
A further example of technological innovation that can be broadcast to influential media is the speed of advancement in the software dedicated to e-mobility. This is evolving at an incredibly rapid rate and is opening up entirely new markets, such as Connected Vehicle as a Service (CVaaS). A forensic analysis of messaging and audience segmentation, executed by an experienced Technology PR Agency, will boost visibility with a wide stakeholder group. As part of a wider-ranging Technology PR strategy, this creates an aura of success to drive business objectives, funding and enterprise valuation.
Agile development methodologies are also helping to bring solutions to market more quickly. The requirement for interconnectivity and data sharing becomes paramount in e-mobility, which in turn helps to develop the architecture, standards and protocols to make the hardware, data, software and connectivity work seamlessly together.
Effective technology PR is vital to provide positive exposure, enabling businesses to find and attract the best partners to develop solutions where numerous elements need to interface and share in open environments. Clarity of purpose and what the technology can do is, of course, also attracting the attention of regulators. Data, in particular, requires thoughtful and sensitive handling; thus, ownership and shareability are key areas where companies need transparent and clear messaging. As seasoned providers of technology PR services, we can help you articulate and deliver your message. With significant C-suite experience at global automotive OEMs, our senior leadership team is on hand to provide council and 24/7 Technology PR crisis management, if required.
At Influence eMobility, we have worked with automotive technology companies at every stage of their development, and many have benefited from the PR benefits we provide long before a product has been sold. We can tailor our services accordingly and pivot rapidly when your requirements evolve. Whether the mission is to create and deliver a technology innovation PR strategy to support the in-house endeavours of OEMs from China to the US or assist technology start-up launches from Israel to Indonesia from seed funding to IPO and beyond, we have the resources, contacts and discipline to deliver success.
How can we help you?
Why is working with a specialist Technology Innovators PR agency better than a generalist PR agency or a tech PR or consumer agency?
Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to Technology Innovator companies. Influence is a pioneering Technology Innovator PR agency. More than a decade ago, two of our founding clients were an Electric Vehicle (EV) company and a Lithium-ion battery company, and we knew how innovations in e-mobility would drive advances in a wide range of technologies, across all transport sectors and in other domains such as renewable energy, recycling, and circular economies. We are proud to be the leading global Technology Innovator PR agency, and one of only a few who specialise in this sector. We focus this expertise to benefit our Technology Innovator PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.
What does a Technology Innovator PR agency do?
A specialist agency focussing on e-mobility and Technology Innovator PR can help companies in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.
What PR services do you offer?
We deliver all the services you would expect from a specialist Technology Innovator PR agency and more. This includes developing a brand building strategy, positioning and key messaging. Having worked in Technology Innovator PR for many years, we have a global opinion leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of vehicles, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and crisis communications is also part of our client offering.
What is your approach to Technology Innovator PR?
At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.
What expertise does your team have?
At the core of our leading Technology Innovator PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, technology, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Technology Innovator PR.
What type of Technology Innovator companies do you work with?
As the leading Technology Innovator PR agency we work with a broad range of clients developing state-of-the-art technologies for EVs, from motors, inverters and batteries, to Lidar sensors, digital cockpits and ultra-efficient audio systems. In other sectors we partner with companies developing marine EV chargers, autonomous baggage loading and unloading machines, eVTOL aircraft, and Hyperloop mass transit systems. We are the leading and specialist Technology Innovator PR agency and e-mobility PR agency. Contact us on hello@influenceemobility.com to discuss how we can support you.
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