Fifteen years ago Influence’s founding clients were an Electric Vehicle (EV) company and a NASDAQ-listed Lithium-ion battery start-up. Why? Because even though it was by no means clear back then, we could see these were key technologies for the future of the automotive industry on its journey towards e-mobility and sustainable personal mobility. Soon after, we started working with the companies with the foresight to develop the public charging infrastructure needed to support this transformation.
As a start-up PR and Communications Agency, we wished to specialise and become experts in new battery technologies and the specific nuances of how to brand, launch, promote and protect the reputations of our clients through the delivery of effective electrified vehicle and e-mobility PR strategies. Our success with these projects further enhanced our credentials as the leading EV Charging PR Agency in an increasingly crowded and competitive sector.
The transformation of the 1.4 billion global vehicle market from ICE to EV is crucial in the fight against climate change, improving air quality in our cities, and meeting fast-growing consumer demand for more sustainable personal mobility. But it can only be achieved through a revolution of equal proportion and ambition in charging infrastructure, a sector in which we have deep domain expertise and intensive contact networks as the world’s best EV Charging PR Agency.
Our decade of experience has given us a deep understanding of all aspects of public charging infrastructure, the rapidly-expanding global electric vehicle market that it supports, and the broader societal, communications, and media landscape. This wealth of knowledge across the entire e-mobility landscape enables us to ensure that our clients’ key messages, products and brands achieve real cut-through, and get targeted coverage in the most influential EV Charging media titles and channels worldwide.
Influence has helped to launch major pan-European public charging networks. Through our work with the leading vehicle manufacturers and battery suppliers, we understand the e-mobility ecosystem and collaborative solutions required. We appreciate the challenges our Electric Vehicle Service Providers, Electromobility Service Providers and Charge Point Operator partners face in bringing leading-edge solutions rapidly and profitably to scale, in the widely-differing markets around the world.
With a 30.26% CAGR and a value forecast to reach $111.90bn by 2028, this sector is highly lucrative. But it is also fiercely competitive, and even today the convenience and ease of use of public charging is not fully understood by many consumers and is frequently cited as a barrier to purchasing an EV. That is why engaging the best EV Charging PR Agency is essential. Our proactive charging and infrastructure EV Charging PR strategies, built from the ground up to meet individual client needs and continuously evaluated to pivot swiftly to changing conditions, craft on-point messages and ensure they cut through to resonate strongly with primary audiences.
As the market has developed, so have we. Our growing team of award-winning experts is what makes us the best EV Charging PR Agency and enabled us to expand our reach to support a fast-growing client base working across all aspects of e-mobility. If you’re developing the technologies that will make charging an EV a simple, seamless experience, we want to hear from you. By helping to dispel the issue of charging anxiety, together we can accelerate the uptake of EVs worldwide.
And just as e-mobility has crossed from automotive into other transport sectors, we’ve done the same. Today, we partner with the companies leading the electrification of the marine, mining, off-highway and aerospace industries.
Of course, none of these advances are possible without robust, easy-to-use charging technologies, from the connectors themselves right through to billing and payment. Which is why we help suppliers to develop their stories and get them heard. Our reputation as the leading EV Charging PR Agency is what makes companies who design, manufacture and operate charging networks want to work with us.
Whether it’s EV Charging press releases, social media campaigns, targeted media sell-in, thought leadership, LinkedIn support, media training or complete PR and communications strategies, we can help. The relationships we have with the world’s most influential and trusted journalists and titles – across print, online and social – ensures that we can get your stories heard in all the right places.
Compared to other PR agencies in our sector, we are very much at the vanguard of all aspects of e-mobility PR and the technologies that are transforming the automotive industry towards a more sustainable, zero-emissions future.
How can we help you?
Why is working with the best specialist EV Charging PR agency better than a generalist PR agency or a tech PR or consumer agency?
Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to the companies working on electric vehicle charging, all the way from the connectors themselves, the software which manages payment and billing, through to the public charging networks.
It’s also important to have the same level of expertise with EV manufacturers and battery technology companies, to give the necessary understanding of the advances they need to enable the seamless charging experiences that consumers demand.
Influence is a pioneering EV Charging PR Agency. Our first clients 15 years ago were EV companies and a NASDAQ-listed Lithium-ion battery start-up, and since then we have accumulated decades of experience working with a broad range of EV charging companies as well as battery technology firms and EV manufacturers from Tesla to traditional OEMs to start-ups. We are proud to be the best EV Charging PR Agency in the world, and one of only a few who specialise in this sector. We focus this expertise to benefit our EV charging clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge; only a leading EV Charging PR Agency can. We believe it's the difference between great and good.
What does a leading EV Charging PR agency do?
A specialist EV charging PR agency focussing on EV charging and the other key elements of e-mobility can help companies in many ways. At Influence emobility, we have a proven model that helps clients refine and focus their messaging in order to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success and a specialist EV Charging PR agency.
What EV Charging PR services do you offer?
We deliver all the services you would expect from a specialist EV charging PR agency and more. This includes developing a brand building strategy, positioning and key messaging. Having worked in e-mobility PR for decades, we have a global opinion leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has helped to launch major pan-European public charging networks – as well as battery technology firms, Gigafactories and hundreds of vehicles – from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and EV Charging crisis communications is also part of our client offering.
What is your approach to EV Charging PR?
At Influence emobility we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channels. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms are clearly differentiated from competitors, and we support you in delivering your EV Charging PR strategy and your business objectives.
What expertise does your team have?
At the core of our leading EV charging PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, e-mobility and sustainability media, who not only have deep domain knowledge and an enviable contact book, but are adept at rapidly disseminating information and producing editorial grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading EV Charging PR.
What type of EV Charging companies do you work with?
As the best EV Charging PR agency we work across the whole value chain of EV Charging, whether it’s Electric Vehicle Service Providers, Electromobility Service Providers or Charge Point Operators. Complementing this network is our client base working at all levels of the e-mobility space, from raw materials such as lithium through to the EV OEMs themselves. We are the leading and specialist EV charging PR agency and e-mobility PR agency. Contact us on hello@influenceemobility.com to discuss how we can support you.
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